Local Business Program

Streets in Sydney lit up during Vivid Sydney
Streets in Sydney lit up during Vivid Sydney

Get involved in Australia’s largest event, drawing people back to Sydney’s CBD

Adorn your shop windows in free Vivid Sydney assets

Promote your exclusive Vivid experiences and menus to our audiences far and wide

Download official Vivid Sydney digital assets to promote your partnership online

Attention all business owners in the Sydney CBD — we need you! If you are a restaurateur, bar or café owner, hotelier, retailer, entertainer, museum or gallery owner, tour provider or run a local attraction, get involved in this year’s Vivid Sydney and be a part of Australia’s biggest and brightest festival with the Vivid Sydney Local Business Program.

As Vivid Sydney lights up the city this 6 – 28 August 2021, art fiends, music lovers and brilliant thinkers of all ages will be drawn into Sydney’s streets to explore the event. In fact, in 2019, Vivid Sydney welcomed a record 2.4 million people over 23 nights and inspired many more through social media. Shine a light on your business during the festival by opening your doors and getting involved in the program.

Each year we invite retailers and businesses within the festival footprint to partner up with us and join our playground of the unexpected. You’ll get access to vibrant, complimentary Vivid Sydney assets to dress up your shopfronts. We also encourage you to spark your creativity during the event — host one-of-a-kind Vivid experiences or exclusive Vivid menus that will help entice customers to visit, dine or shop, and we’ll help promote your activity to our engaged audience.

So open your doors to Vivid Sydney! Adorn your space and get into the Vivid Sydney spirit, applications are opening soon. Register your interest here.


Local Business Program

Company / Business Details


How can my business get involved in Vivid Sydney?

Interested in illuminating your building Vivid Sydney-style? Want to shine a light on a live music show or host a thought-provoking talk in your venue? Visit Expression of Interest for more information on current opportunities.