TERMS & CONDITIONS

LOCAL BUSINESS PROGRAM APPLICATIONS

Overview

Vivid Sydney 2024 will create moments of wonder that bring us together and shine a spotlight on what makes us human - love, kindness, compassion and creativity. Vivid Sydney 24 will take place between Friday 24 May - Saturday 15 June 24.

Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency.

The Vivid Sydney 2024 Light Walk will be presented in key locations in Sydney CBD, Circular Quay, The Rocks, Walsh Bay, Barangaroo, The Goods Line and Darling Harbour.

Application

Local businesses are invited to submit their offers, promotions and experiences for inclusion in the 2024 Vivid Sydney Local Business Program. We encourage you to promote your innovative offers and bespoke experiences that engage, inspire and delight.

Local businesses may include:

  • Restaurants, bars or cafés
  • Retailers
  • Museums, galleries, entertainment or public venues
  • Tourist attractions or local attractions
  • Hotels and accommodation providers
  • Tour providers
  • Cruise operators 

Eligible business boundary map:

Eligible business boundary map

Terms and Conditions

Businesses may apply for consideration to be part of the Vivid Sydney 2024 Local Business Program in one of four tiers. They are:

Tier 1

Category

Any type of business.

To be eligible, you will need:

  • To host a unique, Vivid Sydney inspired experience, activation, event, menu, or décor, exclusive to and only available during the festival.
  • A shopfront window to display Vivid Sydney decals and posters, however, if you don’t have a customer-facing shop, you can simply skip these assets.
  • Have indoor venue space to fit a 1m x 1m LED screen.
  • Be located within Vivid Sydney’s eligible business boundary map (see map above).
  • Have an Australian Tourism Data Warehouse (ATDW) listing.
  • Be a registered business and hold an Australian Business Number (ABN), Australian Company Number (ACN) or international equivalent.
  • Comply with assessment criteria as listed below.

Benefits, provided by Destination NSW:

  • FREE, high quality, transparent and circular LED Screen (1m diameter in size) on an adjustable base stand (up to 1.8m in height) to be professionally installed and displayed temporarily in your shopfront window or retail space during Vivid Sydney, pre-programmed with Vivid Sydney video content.
  • FREE brightly coloured Vivid Sydney window decals that are tailored to your shopfront window size and professionally mounted for temporary display.
  • FREE set of A2 posters for temporary display during the event, professionally installed.
  • Your special offer or experience will be promoted to our engaged online audience through the Vivid Sydney website and marketing channels, subject to Vivid Sydney discretion.
  • Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels.

Conditions:

  • The LED Display Screen is owned by Destination NSW. If damage occurs to the screen, the applicant must reimburse Destination NSW for repair or replacement costs.
  • Successful Tier 1 applicants are responsible for the safety and certified power supply to the LED Display Screen including costs.
  • Successful Tier 1 applicants are required to enter into an agreement with Destination NSW which will be issued electronically once the successful applicant is notified.
  • Tier 1 applicants must have an existing ATDW account and listing. Please visit atdw-online.com.au/login to sign-up. Please note that it can take up to five days for a listing to be approved once it has been created.
  • Successful Tier 1 applicants will be required to add their Vivid Sydney approved experience, activation, event, menu, or décor to their existing ATDW listing.
  • Successful Tier 1 applicants agree to have their Vivid Sydney 2024 exclusive experience, activation, event, menu, or décor promoted online through the Vivid Sydney website and marketing channels, subject to Vivid Sydney discretion.
  • Successful Tier 1 applicants will receive an official Vivid Sydney 2024 Local Business Program digital toolkit with assets, content, and guidelines for usage on owned channels. Successful Tier 1 applicants must adhere to the guidelines contained in this digital toolkit.
  • Non-compliance will result in termination of the engagement with the Tier 1 applicant.
  • Submitting an application does not automatically grant the applicant acceptance into the Vivid Sydney Local Business Program.
  • Previous support from Destination NSW is no guarantee that an application will be accepted.
  • Destination NSW reserves the right to accept or decline any application.
  • Applications submitted after the published closing date will not be accepted.
  • Destination NSW reserves the right to amend these terms and conditions from time to time, with any changes to be advised.
  • Inclusion in the Vivid Sydney Local Business Program provides no official sponsorship designation.
  • Compliance with all laws including relating to fair trading and Australian Consumer Law. 
  • The applicant agrees to allow Destination NSW, Vivid Sydney sponsors, Vivid Sydney contractors, media, commercial photography and film companies, and tourism third parties, to film and photograph their venue, event or content and use any images and footage without the need for credit and/or further approval. Use is given on the following basis — royalty-free, for distribution and communication worldwide, free of charge, in any media whether now known or later devised and in perpetuity.

 

Tier 2

Category

Any type of business.

To be eligible, you will need:

  • A shopfront window to display Vivid Sydney decals and posters.
  • Be located within Vivid Sydney’s eligible business boundary map (see map above).
  • Be operating business-as-usual (no exclusive experiences, offerings, tours or menus is required) during the festival, but wish to display Vivid Sydney 2024 assets in your shop windows.
  • Have an Australian Tourism Data Warehouse (ATDW) listing.
  • Be a registered business and hold an Australian Business Number (ABN), Australian Company Number (ACN) or international equivalent.
  • Comply with assessment criteria as listed below.

Benefits, provided by Destination NSW:

  • FREE brightly coloured Vivid Sydney window decals that are tailored to your shopfront window size and professionally mounted for temporary display.
  • FREE set of A2 posters for temporary display during the event, professionally installed.

Conditions:

  • Tier 2 applicants are required to provide the following information:
    • Size of window panel(s);
    • Preferred application of window decals (external or internal).
  • Destination NSW will consider and recommend a suitable window decal package size for successful Tier 2 applicants.
  • Destination NSW will temporarily install window decals and A2 posters. Install and removal dates will be advised upon success of application.
  • Tier 2 applicants must have an existing ATDW account and listing. Please visit atdw-online.com.au/login to sign-up. Please note that it can take up to five days for a listing to be approved once it has been created.
  • Non-compliance will result in termination of the engagement with the Tier 2 applicant.
  • Submitting an application does not automatically grant the applicant acceptance into the Vivid Sydney Local Business Program.
  • Previous support from Destination NSW is no guarantee that an application will be accepted.
  • Destination NSW reserves the right to accept or decline any application.
  • Applications submitted after the published closing date will not be accepted.
  • Destination NSW reserves the right to amend these terms and conditions from time to time, with any changes to be advised.
  • Inclusion in the Vivid Sydney Local Business Program provides no official sponsorship designation.
  • Compliance with all laws including relating to fair trading and Australian Consumer Law.
  • The applicant agrees to allow Destination NSW, Vivid Sydney sponsors, Vivid Sydney contractors, media, commercial photography and film companies, and tourism third parties, to film and photograph their venue, event or content and use any images and footage without the need for credit and/or further approval. Use is given on the following basis — royalty-free, for distribution and communication worldwide, free of charge, in any media whether now known or later devised and in perpetuity.

Tier 3

Category

Cruise vessels interested in illuminating their vessel in synchronisation with Vivid Sydney's lighting program - Lights on Sydney Harbour.

To be eligible, you will need:

  • A cruise vessel with a secure outdoor or indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection.
  • Be willing to illuminate your cruise vessel at own cost.
  • Have an Australian Tourism Data Warehouse (ATDW) listing.
  • Be a registered business and hold an Australian Business Number (ABN), Australian Company Number (ACN) or international equivalent.
  • Comply with assessment criteria as listed below.

Benefits, provided by Destination NSW:

  • FREE lighting controller box to be temporarily installed in your cruise vessel pre-festival to remotely synchronise your lighting treatment to Vivid Sydney’s spectacular display during the event.
  • Participating cruise vessels will be featured on the Lights on Sydney Harbour page of the Vivid Sydney website.
  • Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels.

Conditions:

  • Eligible Tier 3 cruise vessels must meet the following criteria:
    • Cruise vessel has a secure outdoor location (such as an awning or rooftop) or secure indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection.
    • Willing to illuminate their cruise vessel exterior at their own cost in synchronisation with Vivid Sydney's lighting program - Lights on Sydney Harbour.
  • Successful Tier 3 applicants will receive an official Vivid Sydney 2024 Local Business Program digital toolkit with assets, content, and guidelines for usage on owned channels. Successful Tier 3 applicants must adhere to the guidelines contained in this digital toolkit.
  • Successful Tier 3 applicants must procure and fund a reputable lighting supplier and equipment at own cost, noting up to 160LBG pixels can be controlled (examples such as LED tape, wash fixtures or other effects as required) and that lighting fixtures must be static wash fixtures (i.e. not moving lights) and utilise RGB or RGBW colour mixing.
  • Destination NSW will provide a list of recommended lighting suppliers to engage when notifying the applicant if their application is successful.
  • Successful Tier 3 applicants are required to provide a list of lighting equipment to be used on your cruise vessel to the Destination NSW team.
  • Successful Tier 3 applicants are required to enter an agreement for temporary use of a lighting controller box to be supplied and installed free of charge by the Destination NSW team. The agreement will be issued electronically once the successful applicant has received Destination NSW team’s lighting plan approval.
  • Allow Destination NSW team access to the vessel to install the lighting control box.
  • Allow the Destination NSW team remote access to take control of vessel lighting during the Event (24 May – 15 June 2024). Power to the 4G modem must be online at least from 3pm to midnight each day; preferably the unit is left on at all times.
  • The lighting controller box to be supplied by Destination NSW is owned by Destination NSW. If damage occurs to the lighting controller box, the applicant must reimburse Destination NSW for repair or replacement costs.
  • Successful Tier 3 applications will have their vessel name listed on the Lights on Sydney Harbour page of the Vivid Sydney website, subject to Vivid Sydney discretion.
  • Successful Tier 3 applicants will be responsible for all management and costs of lighting.
  • Non-compliance will result in termination of the engagement with the Tier 3 applicant.
  • Submitting an application does not automatically grant the applicant acceptance into the Vivid Sydney Local Business Program.
  • Previous support from Destination NSW is no guarantee that an application will be accepted.
  • Destination NSW reserves the right to accept or decline any application.
  • Inclusion in the Vivid Sydney Local Business Program provides no official sponsorship designation.
  • Applications submitted after the published closing date will not be accepted.
  • Destination NSW reserves the right to amend these terms and conditions from time to time, with any changes to be advised.
  • Compliance with all laws including relating to fair trading and Australian Consumer Law. 
  • The applicant agrees to allow Destination NSW, Vivid Sydney sponsors, Vivid Sydney contractors, media, commercial photography and film companies, and tourism third parties, to film and photograph their venue, event or content and use any images and footage without the need for credit and/or further approval. Use is given on the following basis — royalty-free, for distribution and communication worldwide, free of charge, in any media whether now known or later devised and in perpetuity.

Tier 4

Category

Light My Building

Businesses interested in illuminating their prominent building façade in synchronisation with Vivid Sydney's lighting program - Our Connected City.

Assessment criteria for ‘Light My Building’ will be assessed by a third party.

 

Assessment Criteria

Each application will be assessed by a Destination NSW panel based on the following criteria for each tier:

  • All applications must be submitted using the form on the Vivid Sydney website www.vividsydney.com/localbusiness
  • Applications received by email, post, printed delivered copies or fax will not be accepted.
  • Applicants can apply for a single Tier option within their application. 
  • Applicants can submit one application per individual business.
  • Applicants must complete all sections of the application form and provide any supplementary documentation requested as part of the form. 
  • Destination NSW reserves the right to reject incomplete application forms.
  • On submission of the application, applicants should see an acknowledgment message on their screen indicating that their application has been received. If you do not see this notification of receipt, please contact Destination NSW 
  • Applications must be received in full by the closing date and time advertised. 
  • Destination NSW does not accept late applications after the closing date, nor draft applications. 
  • All applicants are encouraged to thoroughly read these terms and conditions before beginning their application. 
  • Applications submitted are considered final and full and as proof that the applicant has read these conditions. 

Tier 1 assessment criteria:

  • Business must be located within the eligible business boundary map (pictured above).
  • Quality of business’ proposed unique, Vivid Sydney-inspired experience, activation, event, menu, or décor, exclusive to and available during the festival.
  • Suitability of business to display a 1 metre diameter circular transparent LED display in a highly visible location. 
  • Business operating hours must align with Vivid Sydney 2024 operating hours (6pm – 11pm nightly, from 24 May – 15 June 2024).

Tier 2 assessment criteria:

  • Business must be located within the eligible business boundary map (see map above). 
  • Suitability of business to display in a highly visible area Vivid Sydney window decals and A2 posters.
  • Business operating hours must align with Vivid Sydney 2024 operating hours (6pm – 11pm nightly, from 24 May – 15 June 2024)).

Tier 3 assessment criteria:

  • Cruise vessel operating hours must align with Vivid Sydney 2024 operating hours (6pm – 11pm nightly, from 24 May – 15 June 2024).
  • Cruise vessel has a secure outdoor location (such as an awning or rooftop) or secure indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection.

A maximum number of successful applicants per Tier will be selected as per below:

  • Tier 1 will be limited to up to 80 successful applicants.
  • Tier 2 will be limited to up to 380 successful applicants.
  • Tier 3 will be limited to up to 30 successful applicants.

Key Dates

Applications open Friday 1 December 2023
Information webinar Wednesday 7 February 2024
Applications close Friday 22 March 2024
Evaluation 25-29 March 2024
Notifications 1-5 April 2024
Signed agreements due 12 April 2024
LED Screen install 18 March – 12 May 2024
ATDW deals uploading period 15-19 April 2024
External marketing material due 20 April 2024
Vivid Sydney marketing campaign commences (Deals & Experiences page live) 26 April 2024
Window decal & poster install 29 April -12 May 2024
Lighting controller box install 1 May – 24 May 2024
Vivid Sydney Festival commences! 24 May – 15 June 2024
LED Screen bump out 19 June – 2 July 2024
Lighting controller box bump out 19 June – 2 July 2024
Window decal & poster bump out 19 June – 2 July 2024

Responsibilities and Deliverables:

Destination NSW is responsible for:

  • Assessment, approval and notification of applications
  • Preparing and executing agreements for Tier 1 and Tier 3
  • Production, installation and deinstallation of Vivid Sydney window display assets for Tier 1 and Tier 2
  • Installation, remote control and deinstallation of lighting control box for Tier 3
  • Approval of marketing assets developed by each local business partner that uses Vivid Sydney Local Business Program brand elements
  • Providing Light My Building enquiries to supplier
  • Marketing and promotion of the broader Vivid Sydney Local Business Program

Tier 1 businesses will be responsible for:

  • Planning and executing their Vivid Sydney inspired experience, activation, event, menu, or décor
    • Including all planning, production, staffing, budget management. 
  • Planning and executing their marketing campaign
    • While offers accepted into the Local Business Program will be included in the marketing campaign, businesses are encouraged to undertake their own promotion using their usual channels. Vivid Sydney 2024 Local Business Program brand elements will be available for inclusion subject to compliance with the Vivid Sydney style guide.
    • Destination NSW must approve all artwork using the Vivid Sydney Local Business Program brand elements.
    • Prompt delivery of marketing assets to Destination NSW, including ATDW listing with description, imagery and info links for the approved Vivid Sydney exclusive offer per the key timelines.
    • Exclusive offers must be available from the Local Business Program live marketing campaign date in the key dates.
  • Provision of access to business location for installation and bump out of assets as set out in the key dates.
  • Signing agreement for temporary use of LED Screen.

Tier 2 businesses will be responsible for:

  • Provision of access to business location for installation and bump out of assets as set out in the key dates.
  • Prompt delivery of ATDW listing per the key timelines.

Tier 3 businesses will be responsible for:

  • Procurement and funding of lighting treatment supplier and equipment
  • Signing agreement for temporary usage of lighting controller box to be supplied and installed by the Destination NSW team.
  • Allowing Destination NSW team access to the vessel to install the lighting control box during the event bump in period (1 May – 24 May 2024).

Confidentiality

  • Information provided in this application or imparted to any business owner as part of the application process must only be used for the purpose of preparing and submitting an application response. Receipt of this document implies acceptance of this condition.
  • Information supplied by a business will not be treated as commercially sensitive or confidential unless specifically requested. Information received by Destination NSW may be subject to disclosure to the public under the Government Information (Public Access) Act 2009 and regulations unless it has been provided in confidence, relates to commercially sensitive information or falls within an exemption from disclosure under that act.

Information and Enquiries

If you have any enquiries or require further information, please contact Destination NSW

Applications are received pursuant to Destination NSW’s Privacy Policy and acceptance of these terms and conditions. Destination NSW’s Privacy Policy is available here.

You can opt out at any time following the process in Destination NSW’s Privacy Policy.