About Vivid Sydney
In 2026, Vivid Sydney is projected to be the most attended comprehensive arts festival in the world.
In 2025, its 15th edition brought together over 200 events and more than 1,400 artists, performers and thinkers across the program of Light, Music, Minds, and Food.
Unfolding over 23 winter nights, the festival welcomed over 2.5 million attendees and transformed Sydney with experiences that embraced creativity, innovation and technology.
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. A beacon of inspiration and cultural exchange on Sydney’s events calendar, Vivid Sydney is a signature event for NSW and Australia at large and plays a critical role in stimulating the visitor economy.
Vivid Sydney returns from 22 May to 13 June 2026, offering an opportunity to experience the festival firsthand as future partnership opportunities are explored.
An award-winning festival
In 2025, Vivid Sydney was awarded Best Tourism Event and Australian Event of the Year at the Australian Event Awards and received 24 medals, including 17 Golds, as well as Best Overall Sponsorship Program and Best Sponsor Activation for the third year in a row.
In previous years, Vivid Sydney has been recognised at multiple national and international event awards, including winning the Grand Pinnacle prize at International Festivals & Events Association 2023, and being voted Australia’s Best Tourism Event in 2013, 2014, 2015, 2017, 2018, 2019 and 2023.
Partner with Vivid Sydney
Partnering with Vivid Sydney offers unmatched marketing impact, connecting your brand with millions of consumers before, during and beyond the festival, while extending your reach to millions more online.
Vivid Sydney works closely with brands to develop tailored activations and sponsorship opportunities that align with broader business and marketing objectives. The festival partners with organisations that share its values of innovation, creativity and excellence, building a network of forward-thinking brands at the forefront of culture, technology and ideas.
As planning begins for future editions, we are engaging with a range of brands to explore opportunities for Vivid Sydney 2027 and beyond.
Opportunities for partners include:
- Brand alignment with the world’s projected most-attended comprehensive arts festival
- On-site activations and experiential engagement
- Sponsorship of installations, events and programs
- Tailored staff and client engagement opportunities
To receive more information about Vivid Sydney partnership opportunities for 2027, please complete the form below or contact Daniel McMillan at daniel@mcmillanmgmt.com or 02 9042 5113
