About Vivid Sydney
Vivid Sydney is the most attended comprehensive arts festival in the world. In 2025, its 15th edition brought together over 200 events and more than 1,400 artists, performers and thinkers across the program pillars of Light, Music, Minds and Food. Unfolding over 23 winter nights, the festival welcomed over 2.51 million attendees and transformed Sydney with experiences that embraced creativity, innovation, and technology.
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency. A beacon of inspiration and cultural exchange on Sydney’s events calendar, Vivid Sydney is a signature event for NSW and Australia at large and therefore plays a critical role in stimulating the visitor economy. As a hallmark annual cultural event, Vivid Sydney contributes employment, tourism activity and entertainment or the people of Sydney and NSW, and more importantly, the enrichment of our creative industries.
In 2026, Vivid Sydney will run from 22 May – 13 June.
An Award-Winning Festival
In 2025, Vivid Sydney was awarded Best Tourism Event and Australian Event of the Year at the Australian Event Awards and received 24 medals, including 17 Golds and Best Overall Sponsorship Program and Best Sponsor Activation for the third year in a row.
In previous years, Vivid Sydney has been recognised at multiple national and international event awards, including winning the Grand Pinnacle prize at IFEA 2023, and being voted Australia’s Best Tourism Event in 2013, 2014, 2015, 2017, 2018, 2019, and 2023.
Partner with Vivid Sydney
Partnering with Vivid Sydney offers unmatched marketing impact putting your brand in front of millions of consumers before, during and after the festival, and extending your reach to millions more online.
Vivid Sydney collaborates with partners to create tailored activations and sponsorship opportunities that deliver meaningful outcomes and align with business objectives. The festival partners with brands that share its values of innovation, inspiration and excellence, building a network of forward-thinking organisations at the forefront of the new and the next.
Opportunities for Partners include:
- Brand alignment with most attended comprehensive arts festival in the world.
- On-site activations and experiential engagement
- Sponsorship of installations, events and programs
- Presenting opportunities across Vivid Light, Vivid Music, Vivid Minds, and Vivid Food
- Tailored staff and client engagement opportunities
To receive more information about Vivid Sydney 2026 Partnership opportunities, please complete the form below and a member of the Commercial Partnerships team will be in touch.
