About Vivid Sydney
Vivid Sydney is an annual comprehensive arts festival, lighting up Sydney for 23 nights and days into a colourful canvas of Light, Music, Minds and Food programming.
Returning from 28 May to 19 June 2027, Vivid Sydney transforms the city’s icons and streets with the Vivid Light Walk – a free trail of Light projections and installations across the Harbour foreshore.
Plus, Vivid Music electrifies venues across Sydney with live music; Vivid Minds inspires with talks, art and immersive events from innovative thinkers and creatives; and Vivid Food serves up fresh flavours and unforgettable, unique dining experiences.
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government's tourism and major events agency.
An award-winning festival
Across its 16 editions, Vivid Sydney has been recognised with multiple national and international event awards.
Most recently, Vivid Sydney was awarded Best Tourism Event and Australian Event of the Year at the 2025 Australian Event Awards, receiving 24 medals overall. It also was awarded in 24 categories at the 2025 International Festival & Events Association Pinnacle Awards, including first place for Best Overall Entertainment Program and Best Overall Sponsorship Program.
Partner with Vivid Sydney
Partnering with Vivid Sydney offers unmatched marketing impact, connecting your brand with millions of consumers before, during and beyond the festival, while extending your reach to millions more online.
Vivid Sydney works closely with brands to develop tailored activations and sponsorship opportunities that align with broader business and marketing objectives. The festival partners with organisations that share its values of innovation, creativity and excellence, building a network of forward-thinking brands at the forefront of culture, technology and ideas.
As planning begins for future editions, we are engaging with a range of brands to explore opportunities for Vivid Sydney 2027 and beyond.
Opportunities for partners include:
- Brand alignment with the world’s projected most-attended comprehensive arts festival
- On-site activations and experiential engagement
- Sponsorship of installations, events and programs
- Tailored staff and client engagement opportunities
To receive more information about Vivid Sydney partnership opportunities for 2027, please complete the form below or contact Daniel McMillan at daniel@mcmillanmgmt.com or 02 9042 5113
