LOCAL BUSINESS PROGRAM
VIVID SYDNEY 2024 EXPRESSIONS OF INTEREST
Join our Local Business Program and become a vibrant member of the Vivid Sydney community! Unleash your creativity by providing a distinctive offer or a memorable experience, or allow us to enhance your storefront window with our Vivid Sydney assets. Let's make your business shine during Vivid Sydney!
Vivid Sydney will take place from Friday 24 May to Saturday 15 June, and for 23 days and nights will create a moment of wonder to bring us together and shine a spotlight on what makes us human – love, kindness, compassion, creativity – humanity.
Vivid Sydney provides a unique opportunity to create memorable moments in one of the world’s most beautiful natural and urban environments. Through the Local Business Program, we invite you to be part of this uplifting universal experience that strives to change hearts and minds and to honour difference.
We’ll help promote your activity to our engaged audience, and you’ll receive access to free Vivid Sydney Local Business Program assets to highlight your involvement and attract customers, including round LED screens or window decals and posters which will be professionally installed in your space.
Why join the Local Business Program?
Be part of Sydney’s largest event, with over 3.48 million attendees in 2023
Brighten your shopfront with free Vivid Sydney Local Business Program signage
Promote your deal or experience to the Vivid Sydney online audience
81% of Vivid Sydney attendees purchase food and beverages
How to apply for the Local Business Program
Please read through each opportunity to find the tier most suitable to your business and then apply using the link below.
Applications are presented within four tiers:
Tier 1 - Any type of business willing to host a unique Vivid Sydney experience, event or bespoke menu
Tier 2 - Any type of business with a shopfront window
Tier 3 - Cruise vessels interested in illuminating their vessel
Tier 4 - Businesses interested in illuminating their prominent building façade
Business willing to host a unique Vivid Sydney experience, event or bespoke menu
Mandatories:
- To host a unique, Vivid Sydney-inspired experience, activation, event, menu or décor, exclusive to and available during the festival
- To be located within Vivid Sydney’s boundary (see map below)
- Indoor venue space to fit a 1m x 1m LED screen
- A shopfront window is needed to display our decals and posters, however, if you don't have a customer-facing shop, you can simply skip these assets
- An Australian Tourism Data Warehouse (ATDW) listing
Benefits:
- FREE, high-quality, transparent, and circular LED Screen (1m-diameter in size) on an adjustable base stand (up to 1.8m high) to be professionally installed and displayed temporarily in your shopfront window or retail space during Vivid Sydney. This will be pre-programmed with Vivid Sydney video content
- FREE brightly coloured Vivid Sydney window decals tailored to your shopfront window size and professionally mounted for temporary display
- FREE set of A2 posters for temporary display during the event, professionally installed
- Your special offer or experience will be promoted to our engaged online audience through the Vivid Sydney website and marketing channels, subject to Vivid Sydney’s discretion
- Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels
Terms and Conditions:
- Please read full Terms and Conditions
- Tier 1 will be limited to up to 80 businesses and selection will be based on the strict criteria outlined in the Terms and Conditions
- To apply for this Tier, you must have an Australian Tourism Data Warehouse (ATDW) listing, so that we can promote your offering on the Vivid Sydney website. If you do not have a listing, please visit https://oauth.atdw-online.com.au/login to sign up. Please note that it can take up to 5 days for a listing to be approved once it has been created. Once you have your listing set up, note your listing number will begin with #AU followed by 7 digits and will appear directly under your listing in ATDW.
Examples:
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Business with a shopfront window
Mandatories:
- To have shopfront window(s)
- To be located within Vivid Sydney’s boundary (see map below)
- To be operating business-as-usual (no exclusive, experience, offerings, tours, or menus are required)
Benefits:
- FREE brightly coloured Vivid Sydney window decals tailored to your shopfront window size and professionally mounted for temporary display
- FREE set of A2 posters for temporary display during the event, professionally installed
Conditions:
- Please read full Terms and Conditions
- Tier 2 will be limited to up to 380 businesses and selection will be based on the strict criteria outlined in the Terms and Conditions
Examples:
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Cruise vessels
Mandatories:
- To be willing to illuminate your cruise vessel at own cost
- A cruise vessel with a secure outdoor or indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection
- An Australian Tourism Data Warehouse (ATDW) listing
Benefits:
- FREE lighting controller box to be professionally installed in your cruise vessel pre-festival to remotely synchronise your lighting treatment to Vivid Sydney’s spectacular display during the event
- Participating cruise vessels will be featured on the Lights on Sydney Harbour page of the Vivid Sydney website
- Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels
Conditions:
- Please read full Terms and Conditions
- Your business will be responsible for procuring and funding a reputable and qualified lighting supplier to develop and deliver the cruise vessel lighting treatment and gaining design approvals from the Vivid Sydney team.
- Tier 3 will be limited to 30 cruise vessels and selection will be based on the strict criteria outlined in the Terms and Conditions
Example cruise vessel illuminations
Light My Building
Businesses interested in illuminating their prominent building façade in synchronisation with Vivid Sydney's lighting program - Our Connected City. Please complete the information below and a Vivid Sydney representative will be in contact to discuss opportunities.
Example 'Light My Building' illuminations:
Applications close at 5.00pm (AEST) on Friday 22 March 2024 and will be evaluated by the Vivid Sydney team. All applicants will be notified of their application outcome and the next steps, week commencing 1 April 2024.
Eligible business boundary map
