VIVID SYDNEY 2023
LOCAL BUSINESS PROGRAM
EXPRESSIONS OF INTEREST

BE PART OF AUSTRALIA’S LARGEST EVENT, OVER 2.58 MILLION ATTENDEES IN 2022

STEP INTO VIVID SYDNEY, NATURALLY

BRIGHTEN YOUR SHOPFRONT WITH FREE VIVID SYDNEY LOCAL BUSINESS PROGRAM SIGNAGE

23 DAYS AND NIGHTS OF CREATIVITY, INNOVATION AND TECHNOLOGY

PROMOTE YOUR VIVID SYDNEY DEAL OR EXPERIENCE TO OUR MASSIVE ONLINE AUDIENCE

APPLICATIONS NOW OPEN

We are calling for restaurants, cafes, bars, pubs, retailers, hotels, cruise operators, entertainment venues, tourist attractions and tour providers to present their ideas, deals and experiences for the inclusion in the 2023 Vivid Sydney Local Business Program. We’re looking for innovative deals and experiences that engage, inspire and delight.

Vivid Sydney 2023 is from Friday 26 May to Saturday 17 June, creating moments of wonder to bring us together and shine a spotlight on what really matters – connection, authenticity, love, and nature.

Vivid Sydney provides a unique opportunity to create memorable moments in one of the world’s most beautiful natural and urban environments. The Festival celebrates the natural wonder and diversity of Sydney and our planet through creativity, technology, and innovation. Vivid Sydney is a truly awe-inspiring global event that embodies the vibrancy of our incredible city.

Through the Local Business Program, we invite you to be part of this uplifting universal experience that strives to change hearts and minds, to honour difference and to protect our world.

Vivid Sydney illuminates the city’s natural beauty, brilliance and wonder by showcasing talent and togetherness over 23 days of the festival.

Discover your creativity by hosting a one of a kind Vivid Sydney experience, exclusive offer, or by lighting up your building façade or cruise vessel to entice customers to visit, dine, stay, or shop. We’ll help promote your activity to our engaged audience.

You’ll receive access to free Vivid Sydney Local Business Program assets to highlight your involvement and attract customers, such as round LED screens or window decals and posters, which will be professionally installed in your space.

Applications are presented within four (4) tiers. Please read through each opportunity and apply for the tier most suitable to your business.

If you missed the Local Business Program live webinar, click here to register and view a recording of the session.

 

Tier 1

Category

Retail, restaurants, cafes, pubs, clubs, entertainment venues, tourist attractions.

Mandatories

  • To host a unique, Vivid Sydney-inspired experience, activation, event, menu or décor, exclusive to and available during the festival.
  • Indoor venue space to fit a 1m x 1m LED screen.
  • A shopfront window is needed to display our decals and posters, however, if you don't have a customer-facing shop, you can simply skip these assets.
  • To be located within Vivid Sydney’s footprint (see map below).
  • An Australian Tourism Data Warehouse (ATDW) listing.

Benefits

  • FREE, high-quality, transparent, and circular LED Screen (1m-diameter in size) on an adjustable base stand (up to 1.8m high) to be professionally installed and displayed temporarily in your shopfront window or retail space during Vivid Sydney. This will be pre-programmed with Vivid Sydney video content.
  • FREE brightly coloured Vivid Sydney window decals tailored to your shopfront window size and professionally mounted for temporary display.
  • FREE set of A2 posters for temporary display during the event, professionally installed.
  • Your special offer or experience will be promoted to our engaged online audience through the Vivid Sydney website and marketing channels, subject to Vivid Sydney’s discretion.
  • Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels.

Terms and Conditions

  • Please read full Terms and Conditions.
  • Tier 1 will be limited to up to 100 businesses and selection will be based on the strict criteria outlined in the Terms and Conditions.
  • To apply for this Tier, you must have an Australian Tourism Data Warehouse (ATDW) listing, so that we can promote your offering on the Vivid Sydney website. If you do not have a listing, please visit https://oauth.atdw-online.com.au/login to sign up. Please note that it can take up to 5 days for a listing to be approved once it has been created. Once you have your listing set up, note your listing number will begin with #AU followed by 7 digits and will appear directly under your listing in ATDW.

Apply

APPLY NOW

Applications close at 5.00pm (AEST) on Friday 10 February 2023 and will be evaluated by the Vivid Sydney team. All applicants will be notified of their application outcome and next steps during week commencing 27 February 2023.

Vivid LED screen render

 

Eligible business boundary map

Tier 2

Category

Retail, restaurants, cafes, pubs, clubs, entertainment venues, tourist attractions.

Mandatories

  • To have shopfront window(s).
  • To be located within Vivid Sydney’s footprint (see map below).
  • To be operating business-as-usual (no exclusive, experience, offerings, tours, or menus is required).

Benefits

  • FREE brightly coloured Vivid Sydney window decals tailored to your shopfront window size and professionally mounted for temporary display.
  • FREE set of A2 posters for temporary display during the event, professionally installed.

Terms and Conditions

Apply

APPLY NOW

Applications close at 5.00pm (AEST) on Friday 10 February 2023 and will be evaluated by the Vivid Sydney team. All applicants will be notified of their application outcome and the next steps during week commencing 27 February 2023.

Decals and Posters for the Vivid Local Business Program

 

Eligible business boundary map

Tier 3

Category

Tours, experiences, hotels and accommodation.

Mandatories

  • To host a unique, Vivid Sydney-inspired experience, activation, event, or deal exclusive to and available during the festival.
  • An Australian Tourism Data Warehouse (ATDW) listing.

Benefits

  • Your exclusive offer or experience will be promoted to our engaged online audience through the Vivid Sydney website and marketing channels, subject to Vivid Sydney’s discretion.
  • Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels. 

Terms and Conditions

  • Please read full Terms and Conditions.
  • Tier 3 will be limited to up to 100 businesses and selection will be based on the strict criteria outlined in the Terms and Conditions.
  • To apply for this Tier, you must have an Australian Tourism Data Warehouse (ATDW) listing, so that we can promote your offering on the Vivid Sydney website. If you do not have a listing, please visit https://oauth.atdw-online.com.au/login to sign up. Please note that it can take up to 5 days for a listing to be approved once it has been created. Once you have your listing set up, note your listing number will begin with #AU followed by 7 digits and will appear directly under your listing in ATDW.

Apply

APPLY NOW

Applications close at 5.00pm (AEST) on Friday 10 February 2023 and will be evaluated by the Vivid Sydney team. All applicants will be notified of their application outcome and the next steps during week commencing 27 February 2023.

Eligible business boundary map

Tier 4

Category

Businesses interested in illuminating their prominent building façade in synchronisation with Vivid Sydney’s lighting activation, as part of ‘Our Connected City’ program.

Or cruise vessels interested in illuminating their vessel in synchronisation with Vivid Sydney’s lighting activation, as part of ‘Lights on Sydney Harbour’ program.

Mandatories

  • A business located within Vivid Sydney’s Light Walk (see map below), with a prominent façade or significant architectural features. 
  • A secure outdoor location (such as an awning or rooftop) or indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection.
    OR
  • A cruise vessel with a secure outdoor or indoor location with good 4G reception where a shoe-box sized 4G modem can be installed and powered with a standard Australian mains connection. 
  • To be willing to illuminate your building or cruise vessel at own cost. 
  • An Australian Tourism Data Warehouse (ATDW) listing. 

Benefits

  • FREE lighting controller box to be professionally installed in your building pre-festival to remotely synchronise your lighting treatment to Vivid Sydney’s spectacular display during the event.  
  • Participating businesses will be featured on the Our Connected City page of the Vivid Sydney website. 
  • Participating cruise vessels will be featured on the Lights on Sydney Harbour page of the Vivid Sydney website. 
  • Official Vivid Sydney Local Business Program digital toolkit with exclusive content and guidelines for use on your own channels.

Terms and Conditions

  • Please read full Terms and Conditions.
  • Your business will be responsible for procuring and funding a reputable and qualified lighting supplier to develop and deliver the building/cruise vessel lighting treatment and gaining design approvals from the Vivid Sydney team.
  • Tier 4 will be limited to 20 businesses and selection will be based on the strict criteria outlined in the Terms and Conditions.
  • Tier 4 will be limited to 30 cruise vessels and selection will be based on the strict criteria outlined in the Terms and Conditions.

Apply

APPLY NOW

Applications close at 5.00pm (AEST) on Friday 10 February 2023 and will be evaluated by the Vivid Sydney team. All applicants will be notified of their application outcome and the next steps, week commencing 27 February 2023.

Eligible business boundary map