Subtitle
Nicholas Blechman, Elliot Ulm, Steffie Yee

Can we have your attention? In an age of on-demand streaming, snackable content and 24/7 audience engagement and TikTok remixes, how can publishers and...

Midweek Minds: The Engagement Generation

Location:

Auditorium, Macquarie St
2000 NSW
Australia

Venue:
State Library of New South Wales
Price:
From $25.00
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Midweek Minds: The Engagement Generation | Nicholas Blechman, Elliot Ulm, Steffie Yee
Midweek Minds: The Engagement Generation | Nicholas Blechman, Elliot Ulm, Steffie Yee

Featuring

Nicholas Blechman

Nicholas Blechman

Nicholas Blechman is an American illustrator and designer, and the Creative Director of The New Yorker since 2015. Prior, he was Art Director of The New York Times Book Review and Op-Ed page. His illustrations have appeared in major publications throughout the world, and his work Conversations, a collaboration with Christoph Niemann, is in the permanent collection at the Met. 

Elliot Ulm

Elliot Ulm

Elliot Ulm is a graphic design content-creator, podcaster and comedian living and working on Gadigal Land in Sydney, Australia.  Ulm has amassed a strong following of designers and creatives alike across Instagram and YouTube under the handle @elliotisacoolguy, performed award-winning comedy shows at Sydney and Melbourne Comedy Festivals, and designed for The New Yorker, Minecraft and more.

Steffie Yee

Steffie Yee

Steffie Yee 余淑婷 is an animator and visual artist working with animation, illustration, video, graphic design and installation. She has worked with PinkPantheress, Sam Smith, Justin Bieber, Nike, Adobe, ABC, The Guardian, Multicultural Arts Victoria, Chinatown Sydney, and more. Her solo exhibition Chinese Restaurant Gallery debuted at Footscray Community Arts in 2024 to significant media attention.

Event Details

Can we have your attention? In an age of on-demand streaming, snackable content and 24/7 audience engagement and TikTok remixes, how can publishers and artists sustain an audience?

Via rapid-fire keynote, hear how three creatives keep eyeballs on their art (or is it content?), including The New Yorker creative director Nicholas Blechman, in an Australian exclusive appearance as part of Midweek Minds — Vivid Sydney’s Wednesday night gatherings for the creative and curious at the State Library of New South Wales.

Blechman will discuss how the century-old magazine stays vital and viral, adapting to consumer behaviour without shifting its integrity or brand. 

Additionally, Sydney Instagram-famous graphic designer and comedian Elliot Ulm and animator and visual artist Steffie Yee will share the joys and difficulties of a creative career that caters to an online audience.

Afterward, head to the Library Bar for a chance to chat with the speakers, meet other creatives and establish community in the spirit of informal networking.
 

Find further inspiration each Wednesday during Vivid Sydney with Midweek Minds.

On 27 May, A New Cultural Paradigm lays out paths towards a more ethical, equitable creative landscape, featuring New York architect Dong-Ping Wong, Walkley Award-winning photojournalist Mridula Amin and Lesbian Space Princess filmmakers Leela Varghese and Emma Hough Hobbs.

On June 10, Legally Bonded sees American artist and technologist Mindy Seu, Bundjalung painter Shaun Daniel Allen and Australian multi-media artist Jason Phu dive into questions surrounding artistry and AI-generated content, fair use, digital rights and authenticity.

This event is presented in partnership with State Library of New South Wales.

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