SYDNEYLAND

Artists:
An Assorted Few:
 Alexander Berlage (Australia) / Jeremy Allen (Australia)

Collaborators:
Intense Lighting: 
Ian Garrard (Australia)
Just Tube Scaffolding: Sam Bury (Australia)

SYDNEYLAND spells it out in lights — bright, loud and fun, beaming across the harbour — 10 monumental illuminated letters, one word: 'SYDNEYLAND', for all to see.

Each letter uses hundreds of pixel-mapped LEDs to create an evolving whimsical array of colour and light, each moment reflecting a little part of Sydney: from the sunrise over Coogee beach, to the sparkle of Mardi Gras, the kaleidoscope of street art in Newtown, and the twinkle of the city lights reflected in the water of Circular Quay.

SYDNEYLAND is designed to engage with visitors through social media: a postcard snapshot and a geotag encourages digital interaction via Facebook, Instagram and Snapchat, allowing people of all ages to share the wonder that is Sydney. 

Country represented by installation: Australia