Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical...
Marketing Basics for Creative People
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. We’ll also examine some of the key elements necessary for a successful marketing campaign, including the use of websites, social media and word of mouth. This workshop is ideal for freelancers, small creative businesses and arts organisations.
Marketing Basics for Creative People is presented by creative industries expert Monica Davidson from the Creative Plus Business Group; this is her fourth year presenting an event at Vivid Ideas. Monica is a writer and filmmaker by trade, who learned how to run a successful creative business and now shares that knowledge with others.
All participants also receive a printed workbook and access to a dedicated webpage full of links and resources to help them get ahead in their creative marketing. The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other.
This event is presented by Creative Plus Business.
*Booking and transaction fees may apply