Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical...

Marketing Basics for Creative People

Location:

2010 NSW
Australia

Marketing Basics for Creative People

Featuring

Monica Davidson

Monica Davidson

CEO of The Creative Plus Business Group Pty Ltd

Monica Davidson has never had a ‘proper’ job - she has been self-employed in the arts since she was a teenager, first as a journalist and later as a writer and filmmaker.

After freelancing for years Monica set up her own production company in the early 1990s, and learnt how to run a creative business the hard way. As her company grew, she started offering informal tutorials to help other creatives and is now a recognised expert in the field.

Monica regularly runs workshops and events about creativity and business, as well as mentoring individual practitioners and consulting to larger arts organisations. She is a regular guest lecturer on creative entrepreneurialism at institutions including AFTRS, NIDA, NAVA and Ausdance.

She is the author of the Australian version of Freelancing for Dummies, and is currently developing a series of books about creative business.

In 2013 Monica was appointed as the first Creative Industries Business Advisor by the NSW Small Business Commissioner, and the following year completed her Masters in Screen Arts and Business at AFTRS. Monica was recently named as one of the Westpac 100 Women of Influence for her work in the creative industries. Her company The Creative Plus Business Group was also awarded a Cool Company Award by Anthill Magazine in 2015.

In her down time Monica enjoys movies, spending time with her family, drinking pink champagne, and participating in the gentle art of pub karaoke.

Buy Tickets

Marketing Basics for Creative People

Business Basics for Creative People

Time Management for Creative People

Creative Careers Day: Information and Inspiration for Students 

Event Details

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. We’ll also examine some of the key elements necessary for a successful marketing campaign, including the use of websites, social media and word of mouth. This workshop is ideal for freelancers, small creative businesses and arts organisations.

Marketing Basics for Creative People is presented by creative industries expert Monica Davidson from the Creative Plus Business Group; this is her fourth year presenting an event at Vivid Ideas. Monica is a writer and filmmaker by trade, who learned how to run a successful creative business and now shares that knowledge with others.

All participants also receive a printed workbook and access to a dedicated webpage full of links and resources to help them get ahead in their creative marketing. The workshop is relaxed and informal, you can ask all the questions you’ve never been able to ask before, and participants will also be given ample opportunity to network and get to know each other.

This event is presented by Creative Plus Business.

 

*Booking and transaction fees may apply

 

 

 

 

Personalise MyVivid

Want the site to get more relevant to your tastes? Tap a few taste bubbles.

Want the site to get more relevant to your tastes? Sign up for a MyVivid Account.