Did you know that we check our mobile phones over 200 times a day? How about the fact that you’re more likely to see your screen before...

Marketing In The Age Of The Mobile


Museum of Contemporary Art
2000 NSW

Marketing In The Age of Mobile


Jason Juma-Ross

Jason Juma-Ross

Australian Head of Technology, Entertainment & Comms at Facebook

Jason Juma-Ross is Facebook's Australian Head of Technology, Entertainment & Comms. He focuses on commercialization of Facebook's family of apps & services. He has deep, hands on experience in digital and mobile gained over 20 years work in the industry within enterprise, start-up and public sector organizations.

Jason's work has taken him to North America, Europe and the Asia-Pacific region where he now focuses on communications, technology, media sectors. His has worked closely with leading telecos, consumer technology, media, music, and gaming companies. His core specialisation is digital growth and innovation, and he has a particular interest in data and analytically-driven businesses.

A passionate entrepreneur and innovator, Jason has been involved in the development of start-ups, mergers & acquisitions, and built several new consulting businesses.

Venessa Hunt

Venessa Hunt

Head of Mobile, GroupM

Newly appointed as GroupM’s Head of Mobile. GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence as well the programmatic digital platform Xaxis.

Previously Yahoo7’s Head of Mobile strategy & Advertising, as well as the Mobile Industry Group’s co-chair, Venessa Hunt is one of Australia’s most experienced mobile strategists working within the media landscape. She has also worked in senior roles at Ninemsn, Mobile Embrace and Exponential.

Jules Lund

Jules Lund

Founder of TRIBE, TV & Radio Host

After 15 years of hosting some of the biggest TV and radio shows in the country, Jules Lund has now taken the audacious step of founding his own tech company, TRIBE.

Launched in Nov 2014, TRIBE is a digital marketplace that connects social media influencers with leading brands to transform word of mouth recommendations. Celebrity and everyday influencers who’ve built audiences around a particular passion or expertise, can now submit and get paid for posts featuring products they already use and love.

In 2013, Jules quickly became obsessed with social media as he led ‘The Fifi & Jules’ Facebook Page to become the most engaged brand-page in the entire country.

Jules’ social insights have since made him a unique asset, being invited around the country to present to Australia’s biggest agencies on the power of Social Influencer Marketing.

Caroline Casey

Caroline Casey

Director of Product and Audience, Yahoo 7

Caroline Casey joined Yahoo7 as Director of Product and Audience in February 2014. Responsible for growing the Yahoo7 audience as well as the development and enrichment of its consumer products, Caroline is the driving force behind ensuring Yahoo7 provides a seamless user experience across its product suite, operating as a daily habit for millions of Australians.

Caroline’s extensive background in digital development, content production and management has seen Yahoo7’s digital assets go from strength to strength. Her remit includes the on demand TV service PLUS7, Tumblr, Yahoo7 Mail, 7News, 7Sport, Entertainment, Lifestyle sites and the Yahoo7 frontpage. 

Caroline has held a number of senior management roles, and has worked across Australia, Hong Kong and the United Kingdom for some of the world’s biggest media brands including A+E Networks UK, CNN International, Turner Broadcasting and Fairfax Media. Caroline previously oversaw digital strategy and product development for A+E Networks across Europe, managed Turner Broadcasting’s gaming and social media joint venture in Asia and digital development for Turner Broadcasting’s suite of digital entertainment brands across Europe, the Middle East and Africa. 

Caroline holds a Bachelor of Business from RMIT and a Graduate Diploma in Media and Communications from Deakin University.

Adam Jacobs

Founder & Managing Director, THE ICONIC

Adam Jacobs is the co-founder and Managing Director of online retailer THE ICONIC, and has the privilege of leading a world class team in defining the future of Australian fashion retail.

Since founding THE ICONIC Adam has focused on creating a leading customer experience by breaking the paradigms that existed in online shopping, producing Australia’s most visited fashion site and app, and the market leading ecommerce delivery and returns proposition.

Adam’s previous career was in consulting at The Boston Consulting Group and PricewaterhouseCoopers both in Sydney and Copenhagen, before taking the highly anticipated leap into entrepreneurship. In 2014, Adam was awarded the Young Executive of the Year, and runner up for Managing Director for the Year, by the CEO Magazine’s annual awards.

Adam studied Philosophy, Marketing and Management at the University of Sydney and Boston University. He is a local Sydneysider whose interests span compulsive travel, poor guitar playing, and general world curiosity. 


Michael Correa

Michael Correa

Head of Partnerships and Product, QT Mobile

As the Head of Partnerships and Product for QT Mobile, Michael Correa is recognised as one of the foremost evangelists of the industry's need to educate and improve the state of mobile marketing. 

He has been marketing businesses in the tech startup, music and entertainment industries for over 15 years and has witnessed the changes in technology used and the skills required to reach users on their favourite devices first hand. 

His monthly Mobile Marketing Meetups have over 1300 members in Melbourne and Sydney, discussing issues such as Ad Blocking, Ad Fraud, viewability and monetisation for media professionals on both the supply and buy side. 


James Bayes

James Bayes

Commercial Director

As Commercial Director at Unlockd James is responsible for driving commercial and sales strategy across the group, which promises to forever change the way people use and pay for their smartphone. He has a particular focus on driving original applications for the company’s IP and technology. 

With over 15 years experience in senior digital, sales leadership & media agency roles both in Australia and the UK, James is passionate about leveraging technology to unlock new and sustainable digital business models.

Prior to joining Unlockd, James was Head of Digital Sales & Operations at ASX listed Southern Cross Austereo with end to end responsibility for commercialising the company's digital assets. During his time with SCA, James led the successful development and rollout of Australia’s first programmatic audio exchange (a2x) in partnership with Triton Digital.

Event Details

Did you know that we check our mobile phones over 200 times a day? 

How about the fact that you’re more likely to see your screen before going to bed than your partner?

We spend more time consuming content, connecting with friends, purchasing products and conducting business on mobile than any other device. 

With the ever-increasing infiltration of digital into our daily lives, the divide between personal and commercial is becoming less and less distinct. Marketing your service, product or brand and finding your mobile audience is one of the most crucial opportunities for brands today. 

In a conversation led by the best mobile minds in the industry, this event will explore the future of mobile and how to fully capitalise on everything from micro-moments, to utility apps, to making mobile ad units work for you.

Caroline Casey, Director of Product and Audience at Yahoo7

Jason Juma-Ross, Head of Technology, Entertainment & Communications at Facebook Australia

Jules Lund, TV and radio host and Founder of TRIBE

Adam Jacobs, Managing Director at The Iconic

James Bayes, Commercial Director of Unlockd

Vanessa Hunt, Head of Mobile – Australia, GroupM 

Michael Correa, Head of Partnerships and Product at QT Mobile will host and MC the event. 

This event is for... digital marketers, startup founders, growth hackers, mobile app developers, media agency professionals, community managers, user experience designers and brand managers will find a huge amount of value in attending.

Presented by Yahoo7 and Michael Correa.

*Booking and transaction fees may apply

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