With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their...
How passionate brands create passionate fans
Level 6 Terrace Entrance (Circular Quay West Side)
Access and Inclusion
With consumer trust in government and media eroding, brands have an opportunity to step up, earning trust and building connection by championing what their audience cares about.
Hear from leading global brands Mercedes-Benz Vans, Uber Eats, Four Pillars Gin and Culture Amp on creating passionate fans by taking a stance on meaningful issues. They will discuss how taking an unexpected approach can be the key to connecting with new audiences, and will talk through examples of how they have gone about this.
Drawing upon their wealth of experience, Diane, Jodie, Stuart and Didier will discuss the levers required for cultivating meaningful connections with consumers and how brands can utilise these to develop relationships with current and potential audiences.
This event is aimed at people who are looking to grow their brand to become one people truly connect with.
This event is presented by Character + Distinction
Moderator; Michael Christensen, Editor, GQ Australia