Technology can transport people through time and place; inspiring people to visit destinations and enriching their experience of cultural attractions. Digital...

Digital Strategies For Cultural Tourism


Museum of Contemporary Art
2000 NSW

Digital Strategies For Cultural Tourism


Chloe Beevers, Strategic Artistry - Connecting Creative Communities

Chloe Beevers

Founder, Strategic Artistry

This is the fourth year Chloe Beevers has presented and hosted events as part of the Vivid Ideas program. 
A sense of purpose to 'connect creative communities’ has guided Chloe's fulfilling career. She has served rural, regional and metropolitan communities, engaging in arts management & strategy development in local, state & national spheres.

Chloe has over 15 years experience as a creative strategist, collaboration broker, program producer and presenter.

As the founder of the consultancy firm Strategic Artistry, Chloe builds the capacity of governments, organisations, industries and communities to deliver creative outcomes. She achieves this through:

  • Consulting on strategic community, cultural and industry development;
  • Practitioner development as a trainer, coach, and keynote presenter;
  • Brokering artists, stakeholder partnerships and resources;
  • Joint ventures and investing in social and cultural enterprises;
  • Producing quality events and programs;
  • Facilitating participatory consultation processes; 
  • Identifying opportunities for impact, collaboration and funding; 
  • Providing strategic context through mapping related policies, plans, strategies and stakeholders to identify potential alignments.
Chloe provides technology solutions for the Creative Industries, Local Government and Tourism:
  • Audio guides for galleries, museums and cultural tourism (as a Cultural Tourism Consultant managing IZI.Travel across Australia and New Zealand)
  • Virtual Reality of your locations and experiences (as a Business Development Consultant through Merkava Technologies)
  • 3D printers for rapid prototyping, education and bespoke design

Chloe is a lecturer for the Bachelor of Entertainment and Arts Management through the Australian Institute of Music, teaching marketing research, venue and gallery management. She was an Event Manager for TEDxMelbourne 2015 managing live streaming to Federation Square and online. She is a journalist for Eastside FM in Sydney. Chloe serves as a Director on the Board of Management for Arts On Tour.

Chloe has over a decade experience in the Local Government sector as a specialist in community planning and cultural development. During her years in the Policy Division of Local Government NSW, she advised the 152 councils across NSW on all things arts and culture, and represented the sector nationally.  This role involved managing the Local Government Arts and Culture Awards and Summit which recognised best practice initiatives, undertaken by councils with their communities. Chloe continues to provide services to the Local Government sector as well as supporting other sectors in council relations.

Prior to working in the public sector, Chloe operated a technology business producing multimedia resources for galleries, councils and communities. Having come full circle she now she supports these industries to integrate emerging technologies, in particular audio guides, virtual reality and 3D printing facilitate new ways of engaging your audience.

Chloe is an exhibiting photographer, classically trained musician & creative entrepreneur. 

Event Details

Technology can transport people through time and place; inspiring people to visit destinations and enriching their experience of cultural attractions. Digital strategies improve visitor experiences and are now more accessible than ever before with costs of entry reduced and a receptive audience of tech savvy visitors.

This forum covers:

  • Stimulating the Visitor Economy through promoting cultural experiences including: festivals, events, museums, galleries, Aboriginal culture, heritage and public art trails. The ‘History and Heritage’ market has been identified by Tourism Australia as a strong area of appeal for the international market.
  • Showcasing types of technologies that are transforming how we engage with visitors, including:
    • Audio guides and trails
    • Virtual reality and 360 video (now adopted as a strategy by Tourism Australia)
    • Getting value out of providing free wifi
  • ​Outlining tangible steps to develop a digital strategy for cultural tourism and regions.

Bonus for attendees: 

  • Receive an additional training session where you will create audio guides to engage your visitors
  • Receive a virtual reality headset to keep!

Make a day of it: 

This forum is presented by Strategic Artistry, which is presenting a forum on Connecting Creatives, Councils and Communities in the session prior. Make a day of it, as these sessions are designed to complement each other. 

Strategic Artistry are specialists in Cultural Tourism, Digital Strategists, arts and culture and Local Government. Strategic Artistry also manages izi.TRAVEL across Australia and New Zealand, a free audio guides platform for galleries, museums, heritage / public art trails and cultural tourism.

This will be the fourth year that Chloe Beevers, the founder of Strategic Artistry, has produced events in the Vivid Ideas program, including forums about ‘Creative Industries and Cultural Tourism’ at Vivid in 2013 & 2014.

The ticket package includes a Virtual Reality headset to keep and an additional training session where you will create audio guides to engage your visitors. 


This event is presented by Strategic Artistry.


* Booking and transaction fees may apply.


Personalise MyVivid

Want the site to get more relevant to your tastes? Tap a few taste bubbles.

Want the site to get more relevant to your tastes? Sign up for a MyVivid Account.