Dare Jennings is one of Australia’s global success stories. He is the founder of Mambo clothing, Phantom records and Deus Ex Machina, yet according...
Game Changer: Dare Jennings
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Dare Jennings is one of Australia’s global success stories. He is the founder of Mambo clothing, Phantom records and Deus Ex Machina, yet according to Dare, he has no business knowledge to share. So how do you create cult brands that cut across age and lifestyles? You toss out the rule-book and follow your instincts.
What started with stripping back and customising motorcycles in a gritty inner-west Sydney workshop — along with screen printing a few t-shirts — has morphed into the multi-faceted beast that is Deus Ex Machina turning over $60 million in apparel, accessories and dead-cool bikes as well as running publishing projects, recording deals, cafes, festivals and retreats from Sydney to Milan to LA to Bali. The cornerstone? Everything is built on coveted experiences.
Dare will be joined by his good friend James Valentine — host of Afternoons on ABC Radio Sydney. Expect a broad ranging conversation touching on politics, music, surfing and — those bikes — with a few tips and tricks for success thrown in for good measure.
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