Yahoo7 has curated a line-up of social heavyweights including fitness guru and ex-Roosters player, Dan Conn; Alyce Tran, co-founder of luxury fashion brand...
Selfie to Superstar
1 Art Gallery Rd
Access and Inclusion
Yahoo7 has curated a line-up of social heavyweights including fitness guru and ex-Roosters player, Dan Conn; Alyce Tran, co-founder of luxury fashion brand success story, The Daily Edited; as well as YouTube star and radio host, Tanya Hennessy, to lead their 2017 Vivid Ideas event — ‘Selfie to Superstar’.
The panel discussion will explore the new breed of ‘influencers’ disrupting the role of traditional celebrities on social media and finding social and commercial success through strategic, authentic and high-quality content. As social platforms take over our daily habits and mobile technology becomes more advanced, content creators have the opportunity to take their social presence from mere ‘selfie’ to established commercial property, like never before.
The event’s stellar line-up of industry experts also represents consumer and business brands including F45 Training, the right.fit, Wink Models and Yahoo7’s lifestyle platform, Be. Social media favourite and radio personality Tanya Hennessy will be on board to share her success story, including how she generated more than 65 million views of her ‘Everyday make-up tutorial’ on YouTube and Facebook.
The panel will provide invaluable insights for social media influencers and celebrities, content producers, digital marketers, community managers, startup founders, media agency professionals and brand managers alike.
Lucy Chesterton, Head of Be, will moderate the panel and share insights on content creation, influencer marketing and media partnerships from one of Australia’s largest publishers.