The Place Branding Australia Conference is the exclusive place branding event in Australia. This inaugural conference brings together exceptional...
Place Branding Australia
117 Macquarie St
The Place Branding Australia Conference is the exclusive place branding event in Australia.
This inaugural conference brings together exceptional speakers from across the field to discuss place branding from a uniquely Australian perspective. Explore how social, cultural and economic issues create opportunities for Australian communities to shape and define their future.
The day-long conference surveys place branding across three distinct modules.
· Module one assesses industry best practice in data and insights gathering methods, critical to effective place branding strategy.
· Module two examines how data is best used to write a place branding strategy that is embraced and owned by a community.
· Module three looks at a range of case studies that put place branding strategy into action, from the use of major events and festivals as leaders of change, to the role that museums and galleries play in the building of a community’s sense of identity.
This structure will leave attendees with unique place branding insights, practical strategies and actionable ideas.