The Great Place Debate: Place making: a product for property development not a process for the people.The plan is this, you arrive by 5.30pm...

The Great Place Debate: Place Making – a Product for Property Development


The Connection
2138 NSW

The Great Place Debate: Place Making – a Product for Property Development


Kylie Legge

Founder/CEO Place Partners

Kylie Legge is a leading voice in the evolving profession of placemaking. She is an architecture graduate, planner, author, facilitator, curator, entrepreneur and a founding Director of Place Partners, a multidisciplinary placemaking consultancy based in Sydney, Australia.

Her interests lie in the relationship between people and their urban environments and how we can work better collaboratively to create the kinds of places people want to spend time in. Her commitment to understanding the trends and external factors influencing decision-making ensures that projects she works on are fit for the future.

Kylie is the author of the Urban Trends book series which includes two highly regarded titles, ‘Doing it Differently’ and ‘Future City Solutions’. She is an internationally renowned speaker having presented at the World Green Building Congress, Venice Architecture Biennale, UN Habitat’s ‘Future of Places’ and Green Cities and is a regular contributor to Monocle Magazine.

Matt Jones

Matt Jones

General Manager, Digital Futures + Program Delivery at Federation Square, Melbourne

Matt oversees Fed Square’s year-round public program of over 2000 events and activities. Spanning multicultural community festivals, original art commissions, commercial activations, live performances, 24/7 screen-based content and a variety of seasonal initiatives, the program is an ever-evolving, dynamic mix of influences originating from throughout the entire community. Matt has worked at Fed Square since 2008 and before that spent 10 years working in the UK for a variety of arts organisations including Brighton Festival, England’s largest multi-arts festival, where he was associate producer of the theatre program for four years.

In this time, Brighton Festival developed an international reputation as an incubator of cutting-edge, site-specific performance and visual arts projects delivered in unconventional contexts, as a strategy to broaden the appeal, impact and opportunities for public engagement in the arts. Prior to that, Matt was instrumental in establishing The Basement, South East England’s leading production company and venue for the presentation of interdisciplinary and live art. Matt holds a Master of Arts in Media & Communications from Goldsmiths College, University of London.

Andrew Hoyne

Andrew Hoyne

Principal Hoyne

Andrew Hoyne is the founding principal of leading Australian place visioning and branding agency, Hoyne. He’s been working in and around the property sector for the last 25 years, helping major Australian and international developers and councils create recognisable landmarks across Australia. This, coupled with his travels around the world, means he’s seen how the power of effective placemaking can completely transform communities.
He’s passionate in his belief that we can do more to create meaningful places, and this has led him to publish The Place Economy, a significant resource book that looks at best practice placemaking around the world. Through a mix of interviews, case studies and research, the books aims to demonstrate the categorical link between better placemaking and significantly higher profits; both the returns that developers and investors can enjoy, as well as the coinciding upswing in economic performance and community wellbeing. 
Gilbert Rochecouste

Gilbert Rochecouste

‎Founder and Managing Director, Village Well

Gilbert is recognised both nationally and internationally as a leading voice in placemaking. He is a sought-after speaker and motivator, known for his innovative thinking, dynamic engagement processes and inspirational approach to community activation. His catalyst ideas have regenerated iconic places and enlivened many urban and rural communities. Gilbert sees the potential of placemaking to inspire a deeper cultural and social environmental awareness and stewardship to make a difference both locally and globally. Gilbert has worked with hundreds of mainstreets, developers and businesses over the last 20 years to create more vibrant, connected and resilient communities.

Narelle Hutchins

Narelle Hutchins

Head of Place Strategy and Design, AMP Capital Shopping Centre

Narelle Hutchins is an architect who is passionate about creating successful retail destinations that connect with their community and are valued by both visitors and owners alike. As head of Place Strategy at AMP Capital Shopping Centres, she is responsible for not only a customer-centric design approach but also leads the development of strategies to deliver shopping and leisure experiences that are tailored to their distinct markets.

Narelle has over 18 years’ experience working across a broad range of sectors, including commercial, residential, infrastructure, hospitality and retail in Australia and the UK, with the last 13 years in the shopping centre industry. Her roles have spanned architectural design management, interiors, building design, master planning and place making.

Narelle worked on the design of luxury retail stores, such as the Burberry Knightsbridge Flagship Store, and Louis Vuitton through to iconic mixed-use developments, such as Chelsea Bridge Wharf on the Thames. Narelle has a Bachelor of Architecture with Honours from UNSW and is accredited by the Architects Accreditation Council of Australia.

Valli Morphett

Valli Morphett

Founder Morph-it, People Place Create

Valli is an energetic optimist, passionate about collaborative placemaking, innovative community engagement and community led design. She is the driving force behind Morph-it, a human centred placemaking and engagement enterprise, based in Adelaide.
Formally trained in landscape architecture and urban design, Valli has over a decade of experience working nationally and internationally as an urban designer. In 2008, she stepped into the world of local government, working within Community Engagement and Placemaking, where she delivered collaborative processes to engage communities and enable local people to create thriving places and a revitalised public realm. 
Valli is a strong believer in peer to peer learning. She convenes the Place Invaders, an informal South Australian based placemaking group, was core member of engagement collective Engage 2 Act, and is a former South Australian coordinator for International Association of Public Participation (IAP2). 
Valli is a true student of life, and is a recent graduate of the Governor’s Leadership Foundation program. She likes bushwalking, epic science fiction novels and hanging out with her dogs. In her spare time she practices pavement chalk art.
Sam Shepherd

Sam Shepherd

Founder, BellRinger Property Group

Sam founded development advisory firm, BellRinger, in response to recognising a shift in the evolution of ‘places’ and how they can provide an improved economic and social impact. He has a unique passion and in-depth knowledge of how retail and the ‘experience economy’ form key drivers in property development projects.
Sam works with a vast range of private, listed and government clients using integrated and disciplined property development fundamentals. Combined with innovative thinking, BellRinger has helped its clients to deliver projects that resonate with target users and the community to drive increased visitation and improved economic performance.
Prior to founding BellRinger, Sam worked at The GPT Group and Citta Property Group as a development manager across a range of project sectors. His recent project experience includes Brookfield’s transformative Wynyard Place redevelopment, Sekisui House’s mixed use high street project Gledswood Village, the ANU University Village project, and providing advice on retail property fundamentals to the City of Sydney for Oxford Street Paddington.

Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.

Event Details

The Great Place Debate: Place making: a product for property development not a process for the people.

The plan is this, you arrive by 5.30pm, enjoy a drink and network with the great and good of ‘placemaking’ in the Asia Pacific. From6-8pm enjoy The Great Debate!

There’s an ongoing discussion in place in practitioners circles about the meaning of place and its true value. For some it is a form of market-based prospecting and primarily embeds new development and communities. On the other side of the debate are those who assert it is a populist movement to reclaim the sense of community and identity which makes a neighbourhood tick and is in fact an exercise in social justice. The Great Place Debate will explore if place really is more than the cappuccino effect and if it delivers convenience, choice and the illusive cool factor our colleagues in real estate need for sales.

As is the form with debates, the exceedingly select audience will be as aware, engaged and keen to contribute (aka super well-informed) as the people on stage, but we do have an esteemed panel at the nexus of design, development, innovation and policy:

Facilitated by

Kylie Legge: Director, Place Partners

The Affirmative Team:

Andy Hoyne: Principal and Creative Director, Hoyne

Sam Shepherd: Managing Director, Bellringer Property Group

Narelle Hutchins: Head of Place Strategy and Design, AMP

The Negative Team:

Gilbert Rochecouste: Founder and Managing Director, Village Well

Matt Jones: ‎ General Manager of Digital Futures and Program Delivery, Federation Square

Valli Morphett: ‎ Founder, Morph-it - People Place Create

This event is delivered as part of the BIG IDEAS IN PLACE: Place Leaders Asia Pacific Conference 2017

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.