Vivid Sydney Expression of Interest 2023

*The Expression of Interest for Light and Cross Art Form have now closed. Applications for Ideas, Music and Food will remain open until 5pm (AEST) Monday 19th September 2022.

We are calling for artists, designers, creative industry professionals, equipment suppliers, architects, engineers, restaurants, event companies, chefs, producers and educational institutions to present their ideas, designs, concepts and interest for inclusion in the 2023 festival program. We’re looking for innovative concepts that engage, inspire and delight.

Vivid Sydney 2023 will take place from Friday 26 May to Saturday 17 June and will feature, for the first time, a dedicate food program - Vivid Food - which will sit alongside Light, Music and Ideas. The annual festival features the world’s best creative minds in thought-provoking talks, a mesmerising free public exhibition of outdoor lighting sculptures and 3D projections, a cutting-edge contemporary music program and the spectacular lighting of Sydney’s iconic buildings and other Sydney precincts.

Vivid Sydney is owned, managed and produced by Destination NSW. Vivid Sydney has been integral in cementing Sydney’s position as the creative capital of the Asia-Pacific and, instrumental in driving visitation to Sydney and stimulating the city’s visitor economy.

This is a globally recognised opportunity for creative industry professionals to participate in Australia’s largest and most iconic event.

 

 

2023 CREATIVE DIRECTION

Vivid Sydney, Naturally.

We have come through dark days together; we have reconnected, reenergised and rediscovered. We have walked into the light and found joy, happiness and each other.

Now is the time to keep moving forward, to maintain the momentum, to leave no one behind. To protect what we truly cherish and ensure it endures. To create moments of wonder that bring us together and shine the spotlight on what really matters — connection, authenticity, love, nature.

Through nature we connect with our inner selves and find kindred souls. We gain an understanding of our place in the world and the importance of protecting it. Through nature we discover creativity, inspiration and understanding.

Fuelling our imagination, nature has long been a source of creativity. Creatives imitate the design patterns of nature, writers describe its beauty and scientists try to solve its mysteries. It teaches us, soothes and heals us — helps us to be optimistic and remain open to the unknown. Nature evokes awe, emotion and hope — makes us strive to be better, embrace diversity and think differently.

Nature provides a sense of discovery, a celebration of authenticity, an invitation to connect, a chance to create…experiences we can share at Vivid Sydney.

Vivid Sydney provides a unique opportunity to create in one of the world’s most beautiful natural and urban environments, to celebrate the natural wonder and diversity that is Sydney and our planet through creativity, technology and innovation — to be part of the awe-inspiring global event that is Vivid Sydney.

Through light, music, ideas and food, we invite you to be part of this truly universal experience that strives to change hearts and minds, to honour difference and to protect our world.

Natural beauty, natural brilliance, natural wonder.

Vivid Sydney, naturally.
 

Gill Minervini

Signature

 

 

 

Festival Director

 

 

VIVID SYDNEY EOI INFORMATION SESSION

 

 

VIVID SYDNEY GUIDELINES

ACCESSIBILITY & INCLUSION

Destination NSW is committed to reducing barriers and delivering and event that is accessible, diverse and inclusive. Our program prides itself on a diverse representation of artists, identities and communities, recognising and celebrating people’s differences through art. Applicants are encouraged to consider universal design principles in the development of all submissions, considering the elderly, parents with small children and those living with a temporary or permanent disability. You may wish to consider designing accessible features to provide sensory, tactile, auditory or visual interactivity options. 

SUSTAINABILITY

As Australia’s largest event of its kind, Vivid Sydney is actively working towards the delivery of a more sustainable event. As a festival that champion’s creativity, innovation and cutting-edge applications of technology, our vision is to become industry leaders in the delivery of sustainable events of an international scale. Demonstrating how you have incorporated sustainable practices into each stage of your Expression of Interest’s planning, design, construction, transportation, operation and decommissioning, is encouraged. 

DIVERSITY

Vivid Sydney is committed to showcasing the greatest ideas, talent and creative endeavours, and recognises that magic happens when a diverse group of minds and experiences intersect. Vivid Sydney provides opportunities to artists, speakers and musicians from all walks of life to connect, create and be a positive force for change in our community. 

PARTNERSHIP OPPORTUNITIES

This Expression of Interest is not applicable for industry or corporate hospitality events, brand activations or product launches. Please contact the Vivid Sydney team if you would like to discuss opportunities to align your brand with the festival.

REQUIRED READING

Applicants are required to read the following documents prior to applying:

 

 

Vivid Ideas Opportunity

Vivid Ideas hosts an array of thought-provoking events and deep-dive discussions with some of the world’s greatest minds, innovators, and creatives. We encourage audiences to discover new ways of thinking, be curious about the ‘next’ and, to challenge their perspective.  

Vivid Ideas is calling for concepts that stimulate debate and engage communities in their city and place – in particular reflecting on Sydney’s natural environment and the role of nature to create moments of wonder, connection and awe. We want to hear the latest thinking around sustainability, innovation, health and wellbeing and share creative solutions to wicked problems and practical suggestions on how to make a smarter future.  

We also want to celebrate and showcase creatives and innovators that are leading the way, forging new collaborations and pushing the agenda. 

We hope you can use the curatorial vision as a springboard and we welcome ideas that take the theme in different and unexpected directions. You can also submit ideas that don’t neatly fit the curatorial theme but might create moments of awe, wonder and joy. We are open to exploring all ideas. 

There are two categories you can apply to:

1. VIVID IDEAS EXCHANGE

The Vivid Ideas Exchange is Vivid Sydney’s owned and managed festival hub, held in a CBD venue. Events can be industry-facing or for general public audiences. The location for the Vivid Ideas Exchange will be announced in early 2023. 

The venue comes equipped with all necessary staging and audio-visual equipment and production support staff to enable event owners to focus on what they do best – inspiring an audience! 

2. IMMERSIVE EXPERIENCES / CONCEPTS

These events can take place across the city and provide audiences with the opportunity to engage with ideas and their city in a new way. We encourage applicants to fuse artforms, provide interactive experiences and to explore concepts in hands on, stimulating and enjoyable ways. 

APPLICATION REQUIREMENTS

To apply you will need to provide the following:

  • Personal information, - contact and contracting details
  • A brief written description of the event concept, including but not limited to:
    • Proposed title of the event and brief description
    • Proposed venue and format
    • Proposed speakers, artists, presenters (preference will be given to events highlighting a diversity of talent)
    • Proposed event dates and times
    • Proposed ticket prices (preference will be given to those events with competitive pricing)
    • What are your Event Objectives?
  • How the event relates to the 2023 Creative Direction. The creative direction can be interpreted in many ways and we encourage applications that unpack the theme in unexpected and surprising ways. 
  • Identification of which industry sector your event aligns with
  • Information on your audience and marketing reach and how you plan to market your event 
  • Information on the accessibility and sustainability of your event.

SELECTION CRITERIA

In your EOI please demonstrate how your Vivid Ideas event meets the following criteria:

  1. Creative and artistic merit, including demonstrated innovation in the creative or technology industry sectors, that addresses the 2023 creative direction (40%)
  2. The potential for your event to offer audiences a high quality, thought-provoking, and informative experience (30%)
  3. The potential for your event to attract or develop audiences (30%)

Applications close Monday 19th September 2022 5pm (AEST)

Applicants are required to read the following documents prior to applying:

APPLY NOW

Vivid Music Opportunity

Vivid Music presents a program of innovative performances from emerging and established artists, held across the city’s most unique spaces. Applications are open to venues, event producers, promoters, artists, industry associations and collectives to submit event concepts responding to our 2023 creative direction – Vivid Sydney, Naturally.  

Apply now to be at the forefront of music, culture, and technology with Vivid Music 2023. 

We are seeking proposals with an artist-first focus, encouraging creatives to develop innovative and cutting-edge live music experiences across multiple genres. 

We want you to present your performance, venue, or event for inclusion in Vivid Music. There are two categories: 

1. VIVID X|CELERATE

Proudly presented in partnership with the City of Sydney, Vivid X|CELERATE offers grants of up to $20,000 for small-to-medium sized venues, emerging producers, promoters, or emerging artists working to produce an exclusive event or program for Vivid Music in the Sydney Local Government Area (LGA). 

2. THIRD-PARTY EVENTS

An opportunity for small to large-scale venues, event producers, commercial promoters and established artists who are interested in staging a self-funded live music event, including festivals and larger concerts. 

APPLICATION REQUIREMENTS

To apply you will need to provide the following:

  • Personal information, contact and contracting details
  • A brief written description of the proposed event including but not limited to:
    • Details of the proposed talent or line-up, including examples of previous work.
    • The proposed event details including performance dates, times, name, ticket prices.
    • Details of the proposed venue, including venue availability, and any existing audiences
  • How the event relates to the 2023 Creative Direction
  • Event marketing and communications information and an explanation of how you plan to market your event. Please include examples of previous marketing material and details on social media and digital marketing communities
  • A detailed budget breakdown, including how any requested investment will assist in further developing program content, quality, and scope
  • Information on the accessibility and sustainability of your event.

SELECTION CRITERIA

In your EOI please demonstrate how your Music Event meets the following criteria:

  1. Creative and artistic merit, demonstrating the use of cutting-edge artists or DJs and innovation in live music technology, that address the 2023 creative direction. Innovative programming including new genres or performance styles, or established acts presenting work in new formats (40%)
  2. A program / event which enhances or presents a new concept in a unique space or venue (25%)
  3. Demonstration of potential for the program to attract visitation from outside Sydney (25%)
  4. Demonstration of your event’s commitment to accessible and sustainable practices (10%)
  5. Additionally, the X|CELERATE grant program will highlight applicants who can:
    1. Show that the program / event will result in a projected increase in visitation to normal operations (50%)
    2. Showcase a program / event which enhances or expands your regular programming outside of usual constraints or presents a new concept in a unique space or venue. (50%)

Applications close Monday 19th September 2022 5pm (AEST)

Applicants are required to read the following documents prior to applying:

APPLY NOW

 

Vivid Food Opportunity

Vivid Sydney is proud to announce the addition of a new program in 2023 – Vivid Food. Food is an integral part of our culture and the perfect complement to our program of Light, Music and Ideas. As the culinary capital of Australia, Sydney has world-class hatted chefs, restaurants, producers and venues and Vivid Food is all about celebrating those that make our food scene so special.   

Vivid Food gives chefs, producers, restaurateurs and event companies the opportunity to create festival food events and activations that are creative, innovative and stimulate visitation to CBD restaurants and venues. Vivid Food events should actively promote the night-time economy and provide memorable and world-class experiences for our audiences.  

We are looking for concepts that celebrate Sydney and NSW food in original and dynamic ways, that incorporate other elements of Vivid Sydney such as light, music or ideas and truly engage with audiences through creativity, immersion and interactivity. Vivid Food is all about innovative food experiences that are unique to Vivid Sydney, of the highest quality and that celebrate our world-renowned food culture.   

APPLICATION REQUIREMENTS

To apply you will need to provide the following:

  • Personal information, contact and contracting details
  • Previous experience in developing and producing successful unique and creative food activations/ events, including examples of previous related work 
  • A brief written description of the proposed event including but not limited to:
    • Proposed title of the food event and brief description 
    • Proposed venue and format – we encourage events in unique spaces and venues 
    • Proposed chef/s, producers, talent – musicians, speakers, lighting designers etc  
    • Proposed producers of the event/ activation and experience  
    • How the concept incorporates light, music and/ or ideas
    • Proposed event date/s and times 
    • Proposed ticket prices (preference will be given to those events with competitive pricing) 
    • Proposed target audience  
    • What are your event objectives?
      • How does the concept celebrate and showcase Sydney/ NSW food and produce? 
      • How does the concept promote the night-time economy in Sydney CBD? 
  • How the event relates to the 2023 Creative Direction
  • Event marketing and communications information and an explanation of how you plan to market your event. Please include examples of previous marketing material and details on social media and digital marketing communities 
  • A detailed budget breakdown, including how any requested investment will assist in further developing program content, quality, and scope 
  • Information on the accessibility and sustainability of your event.

SELECTION CRITERIA

In your EOI please demonstrate how your Vivid Food event/ activation concept meets the following criteria:

  1. Creative and culinary merit, including demonstrated innovation in the food sector, that addresses the 2023 creative direction (25%)
  2. The potential for your event to offer audiences a high quality, unique food experience that demonstrates and celebrates Sydney’s world-renowned food culture and promotes the night-time economy in Sydney CBD (20%)
  3. Experience in developing and producing successful, unique and creative food activations/ events (15%)
  4. Presentation of an innovative concept in a unique space or venue. (10%)
  5. Inclusion of light, music and/ or ideas in the food event/ activation (10%)
  6. The potential for your event to attract or develop audiences including visitation from outside of Sydney (10%)
  7. Demonstration of your event’s commitment to accessible and sustainable practices (10%)

Applications close Monday 19th September 2022 5pm (AEST)

Applicants are required to read the following documents prior to applying:

APPLY NOW

 

Vivid Light Opportunity

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Vivid Cross Art Forms Opportunity

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