Better Brand Stories: Edelman Story Workshop and OzHarvest

Edelman Story Workshop
When:
07 Jun - 06 Jun 2016 08:30 - 13:00
Location:
Golden Age Cinema, Paramount House, 80 Commonwealth St, Surry Hills NSW 2010

In a world where everyone’s a storyteller, great stories get drowned out – by gossip, hysteria, fluff and clickbait.

But when they get through, boy do they get through. Into our hearts. Into our minds. Into our souls.

At the Edelman Story Workshop, you’ll explore the brand story of local not-for-profit OzHarvest from the perspectives of six very different storytellers: journalist and comedian David Smiedt, Channel 9 chief of staff Danielle Post, artist Anthony Lister, filmmaker Katharine Rogers and more to be announced. 

Edelman Story Workshop is an immersive workshop where employees and clients come together and collaborate with storytellers to tell better brand stories – stories that cut through the noise, that use but go beyond brand guidelines and key messages, that capture our collective imaginations in honest, enduring ways.

More storytellers are being announced in the lead up to the event, including an artist, a prominent news-journalist, a chef and a visual effects (vfx) artist. Each of these people will share their unique way of telling the OzHarvest story.

Forget the same old story. It’s time for the Edelman Story Workshop at Vivid Ideas 2016.

This event is presented by Edelman Australia.

*Booking and transaction fees may apply