The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher, how does one create content that...

Creating Cut-Through Content: Media Minds Share Their Strategies

Location:

Museum of Contemporary Art
2000 NSW
Australia

CREATING CUT-THROUGH CONTENT: Media Minds Share Their Strategies

Featuring

Nick Shelton, Director and Publisher, Broadsheet Media

Nick Shelton

Director and Publisher, Broadsheet Media

Nick Shelton is the director and publisher of Broadsheet Media, an Australian media business with digital publications operating in Melbourne, Sydney, Brisbane, Adelaide and Perth. 

In 2014, Broadsheet launched Scout, an online recruitment platform servicing the hospitality, fashion, media and creative industries. In 2015 Broadsheet launched a pop-up restaurant in Getrude Street, Fitzroy. Running for eight weeks and opening from 7am to 1am, the restaurant offered a tangible and creative Melbourne dining experience. In the same year Broadsheet released their first book, a collection of recipes and stories from Australia's top chefs, mixologists and restaurantuers. The first print run sold out within months. 

Nick will speak about creating a highly successful and engaging media business as part of Creating Cut-Through Content: Media Minds Share Their Strategies, 3-5pm Friday June 3 at MCA, Sydney. 

 

Georgia Frances King

Editor, Kinfolk Magazine

Georgia Frances King is the editor of Kinfolk magazine, the leading independent lifestyle publication for young creative professionals.
 
After working at frankie magazine in the early noughties (during which time it won two Australian Magazine of the Year Awards), Georgia swapped her hometown of Melbourne for New York's grimy glisten. Shortly thereafter, she was swept across to Portland, Oregon, to become the editor of Kinfolk magazine.
 
During her time as editor, she oversaw a company-wide redesign, hired in a new stable of photographers and writers and ultimately shaped Kinfolk into the cult-adored, award-winning publication it is now regarded to be. After three years at the helm of the industry-changing behemoth, Georgia will be moving back to New York mid-year to continue paving the way in modern media—but not before popping home to Australia to speak at Vivid Ideas.
 
Georgia will speak about her experience as part of Creating Cut-Through Content: Media Minds Share Their Strategies, 3-5pm Friday June 3 at MCA, Sydney
 
 
 
Fiona Killackey Marketing and Brand Consultant

Fiona Killackey

Marketing and Brand Consultant

Fiona Killackey is a marketing and brand consultant, working with a variety of clients in the areas of health, finance, fashion and retail. Prior to working for herself, Fiona worked as Head of Marketing at MIMCO (Country Road Group), and before that, Audience Engagement Manager at Portable Studios. Between 2009 -2013 she lived in London, working for Open University as Media Developer on their MBA program and Amazon UK in marketing and content. Fiona later worked for Audible UK and consulted on their launch into Australia.

In addition to these roles Fiona has worked as a full-time magazine editor, book editor, writer and ghostwriter. Fiona was a weekly columnist for Fairfax newspapers (2007-2009) and has written for numerous publications across the UK, US, NZ, Australia, Japan and UAE including, but not limited to Monocle, The National Newspaper, Russh, Frankie, Cool Hunting, Yen, CLEO, SOMA, Refinery29, Broadsheet, Empty, The Age, Shift Japan, Nylon, Sunday Life, Russh Japan, Flux, Slash and the Sydney Morning Herald.

Fiona is also a guest lecturer for RMIT (Melbourne).

Fiona will speak about her experience with content, and moderate Creating Cut-Through Content: Media Minds Share Their Strategies, 3-5pm Friday June 3 at MCA, Sydney

fionakillackey.com

 

Joanne Gray

Joanne Gray

Editor, BOSS Magazine

Joanne Gray is editor of The Australian Financial Review's BOSS magazine, a premier business publication with a core audience of C-suite executives, directors and professionals, and a following among business students, aspiring executives and entrepreneurs.

Joanne has expertise in business, innovation and leadership, having worked as a journalist and editor in China, the US and Europe, as well as Australia. International titles she has been involved with include Bloomberg News in Switzerland and Asiamoney in Hong Kong. 

After she completed Economics/Law at Sydney University, she took up a role in Johannesburg with Barclays Bank. She has an MBA from Melbourne Business School. Over the years, she has held various positions at AFR, from working in the Federal Press Gallery to serving as its Finacial Services editor, Washington correspondent, feature writer and Opinion editor, and since 2013, editor of BOSS magazine.

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Creating Cut-Through Content: Media Minds Share Their Strategies 

The End of Nine to Five 

 

Melissa Gaudron Deputy Editor, marie claire

Melissa Gaudron

Deputy Editor, Marie Claire

Mel Gaudron is the Deputy Editor of Marie Claire, Australia
 
Whether writing newspaper stories for publications from the Sunday Telegraph to The Australian, or running lifestyle sections at the Sydney Morning Herald, or editing a regional newspaper, or commissioning stories for glossy women’s magazines, Mel has always been passionate about the art of storytelling. That’s taking the seed of an idea and seeing it through to the final product on a print page, or a website, or on a Facebook feed. 
 
As an original staff member of ninemsn, Mel has also been at the forefront of digital initiatives, playing a key role in the nascent birth of a new local industry. In 2000, she was the editorial Executive Producer of the official website for the Sydney 2000 Olympic Games, overseeing the entire development in conjunction with the US-based technology and design teams. (#Best.GamesEver.)
 
Through all her senior editing roles, Mel’s specialty lies in the collaborative: cajoling, encouraging and challenging a swirling mass of writers, designers, producers, editors, coders, clients and creatives and their accompanying band of opposing stakeholders. All for the sake of a creating a memorable story. 
 
A UN peacekeeping role seems the most obvious next step.
 
Mel will speak about her experience as part of Creating Cut-Through Content: Media Minds Share Their Strategies, 3-5pm Friday June 3 at MCA, Sydney

Event Details

The average person consumes more than 10,000 pieces of content per day. With every brand out there becoming a publisher, how does one create content that cuts through the noise, pulls in its audience and creates an ongoing dialogue?

Hear from the original content creators - the publishers who have grown their own loyal and engaged audience with consistent and creative content. Learn from media experts including the editors and publishers behind some of Australia's most popular publications including Georgia Frances King (Editor, Kinfolk Magazine), Nick Shelton (Founder, Broadsheet), Melissa Gaudron (Deputy Editor, Marie Claire) and Joanne Gray (Editor, Australian Financial Review's BOSS Magazine). 

This event is presented by FK/KD (Fiona Killackey & Kate Dinon).  

 

*Booking and transaction fees may apply

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