Held at Australia’s largest tech startup space, Fishburners, join Recomazing founder, Marc Cowper as he explains everything you need to know about...

Advocacy Eats Advertising For Breakfast!

Location:

Level 1 Event Space
2007 NSW
Australia

Advocacy Eats Advertising For Breakfast!

Featuring

Marc Cowper, Founder and CEO, Recomazing

Marc Cowper

Founder/CEO of Recomazing

Marc Cowper founder and CEO of Recomazing has been advising the world’s leading brands on their marketing strategies for over 13 years across Virgin, Commonwealth Bank, Coca-Cola, Amex, Heineken, Dettol and Australian Red Cross Blood Service to name a few.

Marc has been a driving innovator in the customer engagement space including personally spearheading the creation of Australia's largest student database, launching some of Australia’s first social communities on MySpace and Facebook, managing Australia’s first mobile ad-serving campaign, delivering the nation’s first sensor-technology experiential activation and creating the digital and social divisions of multiple marketing agencies.  

After seeing brands struggle to drive friend recommendations at scale Marc created Recomazing, a Customer Experience & Advocate Marketing tool. After launching in September 2014 Marc has disrupted the Advocacy space securing investment backing and CX category leaders such as Virgin Mobile, Open Colleges & Foodbank using the platform to access globally unique insights.

Event Details

Held at Australia’s largest tech startup space, Fishburners, join Recomazing founder, Marc Cowper as he explains everything you need to know about Advocacy Marketing and why it’s taking over as the #1 priority for leading brands.

What will be covered?

  • How leading customer-centric organisations around the world create brand advocates

  • Identifying your own advocates and the do’s and don’ts on advocate engagement

  • Harnessing individual relationships with your most valuable customers in branded digital and offline environments

  • How to know which of your customers recommend you, when it happens, why it happens and how influential each recommendation is

Why should you care?

This topic matters because:

  • Consumers are now choosing to block your ads  

  • If you rely on telling the market how great you are instead of getting your customers to do it for you you’ll be left behind

  • Your advocates are your most valuable customers

This event is presented by Recomazing.

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