Smart marketers know how to effectively use the right data to fuel their content needs. And in today’s digital world, where every social comment and...

Your Data Built Our Presentation Part 2

Location:

Level 6 Terrace Entrance (Circular Quay West Side)
2000 NSW
Australia

Your Data Built Our Presentation Part 2

Featuring

Lisa Leicester

Lisa Leicester

Senior Social Manager, OMD Create

Lisa Leicester is the Senior Social Manager at OMD Create. Specialising in finding data-led solutions within social media channels that not only reach relevant audiences but also drive action from them. She also has years of experience producing digital content that is drawn from meaningful insights with projects spanning the Beauty, FMCG and Travel industries.

Steph Pearson

Steph Pearson

Director of Social and Innovation

Steph Pearson is a Sydney-based director of social and innovation. She has had over 10 year’s experience working in digital media across a range of industries such as Government (Maritime NZ, NZ Fire Service, Alcohol) Travel and FMCG. Steph relocated to Sydney in Nov 2017 and has most recently been working across NSW Government developing behavioural change campaigns.

Career highlights include playing a key role in the globally awarded SPCA/MINI Driving Dogs campaign, as well as winning ‘Best Use of Social Media’ at the Festival Of Media Asia 2018 for Go Balls Out; getting men to use fitness apps such as Strava to exercise to reduce the instance of testicular cancer.

Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.

Event Details

Smart marketers know how to effectively use the right data to fuel their content needs.

And in today’s digital world, where every social comment and search query can be tracked and monitored, there’s no excuse for irrelevant content!

Audiences expect their online experiences to reflect their interests and digital footprints. They expect websites, social channels and apps to be smart and to learn what they like and don’t like and adapt accordingly.

With so much public data at our fingertips, content and messaging must get it right or risk alienating the audience.

This session demonstrates real, public data tools that reveal insights into your audiences and are readily available to every marketer and creative, regardless of budget size. We will show how you can use behavioural and conversation data to create a smart, targeted content strategy and meaningful social creative.

Some of the data we will look at includes social listening and monitoring, keyword search queries, content trends and headline analysers.

Attendees will walk away inspired by the breadth of free and affordable audience data tools at their fingertips and how to use the data for maximum creative effectiveness.

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.