Smart marketers know how to effectively use the right data to fuel their content needs. And in today’s digital world, where every social comment and...
Your Data Built Our Presentation Part 2
Level 6 Terrace Entrance (Circular Quay West Side)
Access and Inclusion
Smart marketers know how to effectively use the right data to fuel their content needs.
And in today’s digital world, where every social comment and search query can be tracked and monitored, there’s no excuse for irrelevant content!
Audiences expect their online experiences to reflect their interests and digital footprints. They expect websites, social channels and apps to be smart and to learn what they like and don’t like and adapt accordingly.
With so much public data at our fingertips, content and messaging must get it right or risk alienating the audience.
This session demonstrates real, public data tools that reveal insights into your audiences and are readily available to every marketer and creative, regardless of budget size. We will show how you can use behavioural and conversation data to create a smart, targeted content strategy and meaningful social creative.
Some of the data we will look at includes social listening and monitoring, keyword search queries, content trends and headline analysers.
Attendees will walk away inspired by the breadth of free and affordable audience data tools at their fingertips and how to use the data for maximum creative effectiveness.