From design to monitoring.Digital transformation is the new black: off the back of success stories such as Atlassian, BigCommerce, 99 Designs and more...
UXQ: User Experience & Quality
CBA Innovation Lab
From design to monitoring.
Digital transformation is the new black: off the back of success stories such as Atlassian, BigCommerce, 99 Designs and more, the tech startup landscape in Australia is flourishing. But over the course of the past year, startups looking to revolutionise the different industries have learnt that there are times that connecting with the corporate incumbents in their market can de-risk their endeavours and plot a path to earlier liquidity.
As with all things startup though, the incumbents are not averse to going it alone and are mobilising heavily to both innovate internally themselves and also learn to play nicely with the external startup community to help create businesses with new models that have the capability of disrupting their traditional business.
The quality of the User Experience lies at the heart of any kind of successful disruption, whether it is coming from a new player or an incumbent. In this session, you’ll hear from industry practitioners who have first hand experience of leading Digital Transformation changes across a range of different industries.
Whether you’re an enterprise innovator or a digital disruptor, this session will build your understanding of the key elements of User Experience Quality within Digital Transformation.
This event is presented by KJR.
*Booking and transaction fees may apply