Unlocking Your Grey Zone: How Positive Ambiguity Can Help You Thrive in an Uncertain World

Any act of creative discovery needs a structured process that allows you to develop, hold and then explore multiple, competing thoughts. But too often, we limit ourselves by putting the answer into the question.

Real breakthrough comes from a mindset free of judgement, fear and prejudice. One that gives you the room to learn, discover and adapt before trying to define the solution. It requires a form of positive ambiguity - a vital ingredient in Design Thinking.

You might call this the Power of Doubt. Some call it Ignorance Mapping, or the Virtue of the Ambidextrous Organisation. We call it the Grey Zone.

Join us at Vivid Ideas for an exclusive first look at a major body of innovation research undertaken by one of Australia’s founding innovation consultancies, How To Impact, in partnership with the UNSW Science of Innovation Lab.

In this session, we’ll…

  • Lift the lid on a new facet of innovation theory that underpins change, growth and the discovery of new ideas
  • Share stories and insight gathered from over 50 of Australia’s leading organisations
  • Help you measure the stretch of your Grey Zone right now, through a series of live experiments
  • Arm you with practical tools to stretch your (and your organisation’s) Grey Zone and flex the muscles that unlock Design Thinking

Let’s start a movement towards a more dynamic way of thinking, embracing change and thriving in our uncertain world.

Ticket Conditions

*Booking and transaction fees may apply.


The Rocks is essentially the birthplace of modern Sydney. Get a sense of Sydney's past exploring The Rocks' cobbled laneways, cosy cafes and some of the oldest pubs in the country.

Around The Rocks is the best place to see the major projections and interactive installations, including the Sydney Opera House, Sydney Harbour Bridge, Museum of Contemporary Art Australia (MCA) and Cadman’s Cottage. You can become a composer and dance on piano keys, a maestro who makes the Bridge sparkle or changes the colour of the cityscape. See what else is happening in The Rocks

Level 6 Terrace Entrance, 140 George St, The Rocks NSW 2000