Brands have long operated according to the logic that status is linked to wealth and desirability to price. Now they have an opportunity to flip the script...

Winning in the Aspirational Economy

Location:

The Great Hall, Level 5, Tower Building
2007 NSW
Australia

Venue:
Vivid Ideas Exchange - UTS, The Great Hall
The Business of Aspiration: why culture, curation and collaboration are key to modern brand success
The Business of Aspiration: why culture, curation and collaboration are key to modern brand success

Access and Inclusion

  • Companion Card Acceptance - The Companion Card is for people with a significant permanent disability, who always need a companion to provide attendant care type support in order to participate at most available community venues and activities.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.
  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.

Event Details

Brands have long operated according to the logic that status is linked to wealth and desirability to price. Now they have an opportunity to flip the script of aspiration and link a different type of value to their success.

International brand strategist and author Ana Andjelic reveals how modern brands can leverage social, cultural and environmental capital to create greater value for customers and forge stronger connections with their audiences. 

Recognised by Forbes as one of The World’s Most Influential CMOs, Ana has worked across luxury marques including Tom Ford, Loewe, Sergio Rossi, Sotheby’s, Moët Hennessey and Penfolds to high street and mass-market brands including TopShop, Puma and Target. She draws on extensive examples from these creative, cultural and high fashion brands to reveal concrete strategic frameworks for success. 

Ana is joined by Chelsea Healey, Head of Brand at Adore Beauty, who will share her own case studies and real-life experiences in creating monetary and moral value through memorable brand moments.

Please note, Ana will be joining this session via online stream.

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Access and Inclusion

  • Companion Card Acceptance - The Companion Card is for people with a significant permanent disability, who always need a companion to provide attendant care type support in order to participate at most available community venues and activities.
  • Hearing Loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.
  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.

Sponsors

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