Jacqui Louez Schoorl is the CEO and cofounder of Jaxsta Enterprise. Her career spans two decades across film, television and music.
At 12 years of age Jacqui started volunteering (at MTV) in an effort to get her foot in the door. By the time she graduated high school she’d been offered a position at Channel 9 and over a number of years worked on top rating programs including Australian Survivor, This Is Your Life and The Midday Show.
From there Jacqui extended her career into film and worked tirelessly in various film production roles while on the side she was expanding her film interests by becoming one of the crucial founding members of IF Magazine, working alongside David Barda and Stephen Jenner (who later received AFI Awards for their contribution to the Australian Film Industry).
But it was in 1997 when Jacqui was offered the role of assistant to Director George Lucas and Producer Rick McCallum for the production of Star Wars Episode II: Attack of the Clones, that her film career took Jacqui to new heights. Her EA role grew to include managing the households of cast members Ewan McGregor, Natalie Portman and Hayden Christensen, and ultimately saw Jacqui generate over $1.5 million AUD in product sponsorship for the Star Wars franchise.
Jacqui then set up her own production company JJ Town Films in partnership with Josh Pomeranz (Spectrum Films) and began producing music videos and a short film, before returning to her EA role for the next Star Wars installment.
As Jacqui moved between film industry and music industry roles, she worked in as EA to director Baz Luhrmann and Academy Award-winning Production Designer Catherine Martin, during which time they completed their world famous Chanel No. 5 campaign starring Nicole Kidman.
EMI then head-hunted Jacqui to join their team in a marketing manager role, as well as acting music video commissioner for their local acts. During her two-year tenure at EMI Jacqui oversaw the production of a number of music videos whilst also overseeing two of the biggest album releases for 2007 including Tina Arena’s Songs of Love and Loss and the Spice Girls Greatest Hits reunion album.
Jacqui also worked in a senior executive management role for Amalgamated Holdings as the National Film Promotions Manager. In January 2013 Jacqui produced her first feature film In Cold Light starring Matt Nable (Riddick, Son Of A Gun) and Felix Williamson (The Great Gatsby). All the while in between projects, Jacqui coproduced a number of music videos and worked on a number of VFX (visual effects) masterpieces including the production element of UK singer Will Young’s world tour directed by Michael Gracey (Dir The Greatest Showman).
For the past five years Jacqui has been working solely on her biggest project to date, a game changing platform and website for the music industry and for fans of music: Jaxsta. The world’s biggest official music database.
Beta testing took place at the beginning of 2017 and the platform is currently under construction, ready for a global launch in 2018.
Jacqui founded the Women In Music Sydney chapter in the last quarter of 2014 which has grown from 30 professional women to 1000+. Women In Music Sydney is a non-profit organisation bringing together a dynamic group of dedicated music professionals to network, learn and in the process create a supportive community.
Jacqui is proud to be a Dementia Advocate for Dementia Australia. Her role consists of working with Dementia Australia to help shed some light on the Alzheimer’s journey. It’s an important role that Jacqui cherishes having lost her beloved father to the fatal disease in 2013.
Jacqui has recently spoken at the Women In Focus conference, BigSound 2017, General Assembly, Australian Music Week and Music Australia - Contemporary Music Roundtable Conference, ARIA Masterclass series and Vivid 2017.
Jacqui is an alumni member of CBA’s (Commonwealth Bank of Australia’s) Women In Focus Program.