Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical...

Marketing Strategy for Creative Business

Location:

Level 1
2010 NSW
Australia

Venue:
Creative Plus Business
Marketing Strategy for Creative Business

Featuring

Monica Davidson

Monica Davidson

CEO of The Creative Plus Business Group Pty Ltd

Monica Davidson has never had a ‘proper’ job - she has been self-employed in the arts since she was a teenager, first as a journalist and later as a writer and filmmaker.

After freelancing for years Monica set up her own production company in the early 1990s, and learnt how to run a creative business the hard way. As her company grew, she started offering informal tutorials to help other creatives and is now a recognised expert in the field.

Monica regularly runs workshops and events about creativity and business, as well as mentoring individual practitioners and consulting to larger arts organisations. She is a regular guest lecturer on creative entrepreneurialism at institutions including AFTRS, NIDA, NAVA and Ausdance.

She is the author of the Australian version of Freelancing for Dummies, and is currently developing a series of books about creative business.

In 2013 Monica was appointed as the first Creative Industries Business Advisor by the NSW Small Business Commissioner, and the following year completed her Masters in Screen Arts and Business at AFTRS. Monica was recently named as one of the Westpac 100 Women of Influence for her work in the creative industries. Her company The Creative Plus Business Group was also awarded a Cool Company Award by Anthill Magazine in 2015.

In her down time Monica enjoys movies, spending time with her family, drinking pink champagne, and participating in the gentle art of pub karaoke.

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Companion Card Acceptance - The Companion Card is for people with a significant permanent disability, who always need a companion to provide attendant care type support in order to participate at most available community venues and activities.

Event Details

Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. We’ll also examine some of the key elements necessary for a successful marketing campaign, including the use of websites, social media and word of mouth.

During this presentation you’ll learn:

  • The importance of understanding your clients and customers;
  • How to love your competitors;
  • The single most important thing about your website.

These Marketing Basics tips are tailored specifically to creative people who are (or want to be) self-employed, and the tips are relevant no matter what your profession – filmmakers, writers, designers, visual artists, performers – all can benefit from a quick introduction or refresher to the basics of creative business.

Marketing Basics for Creative People  is presented by Monica Davidson, the Doyenne of Creative Plus Business and an award-winning creative industries consultant and presenter with decades of personal experience in both creative practice and arts business. Watch Monica in action here.

All participants at the Marketing Basics presentation receive a workbook stuffed full of extra resources and exercises in both printed and PDF form, a link to a bespoke website with links and notes, and a chance to network with other people just like them.

If you reside in NSW, you'll also get the chance to benefit from two free business advisory sessions with the team at Creative Plus Business. These sessions will be subsidised in full by the NSW Industry Business Connect program – no strings attached!

For more information visit Creative Plus Business.

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Access and Inclusion

  • Wheelchair Accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Companion Card Acceptance - The Companion Card is for people with a significant permanent disability, who always need a companion to provide attendant care type support in order to participate at most available community venues and activities.