Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical...
Marketing Strategy for Creative Business
Access and Inclusion
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. This fun and practical workshop explores the mystery behind the marketing magic: devising strategy, making measurements and meeting goals. We’ll also examine some of the key elements necessary for a successful marketing campaign, including the use of websites, social media and word of mouth.
During this presentation you’ll learn:
- The importance of understanding your clients and customers;
- How to love your competitors;
- The single most important thing about your website.
These Marketing Basics tips are tailored specifically to creative people who are (or want to be) self-employed, and the tips are relevant no matter what your profession – filmmakers, writers, designers, visual artists, performers – all can benefit from a quick introduction or refresher to the basics of creative business.
Marketing Basics for Creative People is presented by Monica Davidson, the Doyenne of Creative Plus Business and an award-winning creative industries consultant and presenter with decades of personal experience in both creative practice and arts business. Watch Monica in action here.
All participants at the Marketing Basics presentation receive a workbook stuffed full of extra resources and exercises in both printed and PDF form, a link to a bespoke website with links and notes, and a chance to network with other people just like them.
If you reside in NSW, you'll also get the chance to benefit from two free business advisory sessions with the team at Creative Plus Business. These sessions will be subsidised in full by the NSW Industry Business Connect program – no strings attached!
For more information visit Creative Plus Business.