Marketing to the Machines: Why Algorithms Will Define the Future of Everything

A stimulating exploration of the powerful and all pervasive nature of algorithms today: what they are, where they’ve come from, how they’ll change our futures and why you can’t afford to ignore them.

From the mundane through to the fundamentally life-changing (and even life-defining), this provocative talk will examine the many and far reaching impacts of algorithms on our daily lives and culture, the challenges they present to marketers and approaches to effectively market to the machines.

We will start off by demystifying algorithms, explaining how at their core they are relatively benign and conceptually easy to understand. We’ll focus on their application from the most trivial (for instance, the way BuzzFeed uses algorithms to identify the optimum kitten story), to the slightly more important influences (such as the way Facebook’s Newsfeed impacts on our social circle and how it determines the people we interact with most). We’ll explore how algorithms will shape the way we acquire and employ knowledge, how they will reframe ethics and morality, and ultimately how they can help solve some of life’s most existential questions.

Algorithms are pivotal to the future of love, war, religion, humanity’s place in the universe, and even the birth of new lifeforms! 

Brought to you by We Are Social


Information on Access and Inclusion

  • Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.

Ticket Conditions

*Booking and transaction fees may apply.

THIS EVENT HAPPENS IN THE ROCKS

The Rocks is essentially the birthplace of modern Sydney. Get a sense of Sydney's past exploring The Rocks' cobbled laneways, cosy cafes and some of the oldest pubs in the country.

Around The Rocks is the best place to see the major projections and interactive installations, including the Sydney Opera House, Sydney Harbour Bridge, Museum of Contemporary Art Australia (MCA) and Cadman’s Cottage. You can become a composer and dance on piano keys, a maestro who makes the Bridge sparkle or changes the colour of the cityscape. See what else is happening in The Rocks

Location
Level 6 Terrace Entrance, 140 George St, The Rocks NSW 2000
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