From accelerating tech innovation and the drive to connect the next billion people, to mounting concerns about data privacy and political manipulation...
The Impending Internet Revolution
Level 6 Terrace Entrance (Circular Quay West Side)
Access and Inclusion
From accelerating tech innovation and the drive to connect the next billion people, to mounting concerns about data privacy and political manipulation, all the signs point to an imminent reinvention of the internet. This revolution will deliver significant benefits to individuals and society, but marketing will need to adapt quickly if brands are to remain relevant in this brave new world.
Developments such as voice control and image search will make the internet more accessible for everyone but will also dramatically change the ways in which people use even the most basic of internet functionality – from hyperlinks, to search, to shopping. Meanwhile, as people move more and more of their daily activities online, the need for greater privacy protection becomes increasingly important.
We can also expect a wave of new services to bring the power of AI to everyday life. Films like Her and Ex Machina have offered a dystopian view of personal assistants, yet it seems almost inevitable that we’ll soon rely on these tools to turn our houses into homes, to get from A to B, and to find, choose, and buy brands, and it won’t be long before artificial creativity, artificial imagination, and perhaps even artificial sentience become a normal part of our world.
What does all of this mean for you? Join us to explore how these trends will impact our daily lives and how brands and marketing must evolve in order to survive and thrive in this exciting digital future.