Imagining an Interactive Brand

Imagining an Interactive Brand - Vivid Ideas 2017
15 Jun 2017
14:00 - 16:00
Level 6 Terrace Entrance, 140 George St, The Rocks NSW 2000
Vivid Ideas Exchange, Museum of Contemporary Art, Australia

From Jonathan Nolan's Westworld to Pokemon GO, the perils and wonders of technological innovation are on constant display throughout popular culture. What makes this content appealing is not so much the technology itself, but rather the way it can be used to enrich the way we tell stories.

While storytelling has been around for centuries, interactive narratives are now coming to the forefront. Chatbots are edging closer to artificial intelligence. Interactive installations are inspiring multisensory experiences. Augmented reality is giving us the power to enhance our physical world. Virtual reality is allowing us to immerse ourselves in worlds other than our own. If storytelling really was invented to educate, incite and influence, then perhaps interactivity is our greatest ally in this ever-evolving technological landscape.

Creative technologists S1T2 invite you to join some of Australia’s most creative minds for an exploration of the new digital landscape where you’ll learn to tell an interactive brand story that captivates your customers. In ‘Imagining an Interactive Brand’, we’ll challenge our panel of industry experts and tech-world innovators to share their insights on creating meaningful experiences that audiences can truly engage with. Looking through and even beyond the medium, we’ll discover how a combination of interactivity and technology can be used to create intimate, human connections. 

Presented by S1T2: Story First, Technology Second.

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