Ferrari is widely regarded as one of the world’s most powerful brands. Classic Ferraris remain the most expensive cars in history. Dedication to...
Ferrari Design Director, Flavio Manzoni: The Future of Design
Museum of Contemporary Art
Ferrari is widely regarded as one of the world’s most powerful brands. Classic Ferraris remain the most expensive cars in history. Dedication to design has played a critical role in this success and iconic designs have seen the brand firmly ingrained in popular culture.
Ferrari Senior Vice-President of Design, Flavio Manzoni, will present on the importance that design has played in the success of the Ferrari brand over its 69 year history. His presentation will highlight some key classic and modern examples which illustrate how design can ultimately affect ongoing brand value. The presentation session will be followed by an opportunity for audience Q&A.
Manzoni will provide some fascinating insights into the future of design and its importance in the global landscape.
Proceeds from ticket sales proudly supporting Cure Brain Cancer Foundation.
This event is presented by Ferrari Australasia.
*Booking and transaction fees may apply.