Evolving a Tasty Niche - The Love and Struggle in Creative Food Careers

Katherine Sabbath, Nikki To, Clayton Wells, Danling Xiao, Vivid Sydney 2017
11 Jun 2017
12:00 - 14:00
Level 6 Terrace Entrance, 140 George St, The Rocks NSW 2000
Vivid Ideas Exchange, Museum of Contemporary Art, Australia

Evolving a Tasty Niche is in response to the global phenomenon of creative food careers, from food photography, cake design, dining experience, to food art, fueled by the power of social media. It is a world injected with robusting, novel energy everyday. Today’s niche easily becomes tomorrow’s cliché.  

So how do leading creatives innovate consistently to stay on top of the game? What are their growth strategies? What are their fears? How do they learn from failures? We will find out from this panel discussion.

Topics include  

- Taking food business to a new level with creativity
- Understanding and leveraging Sydney's creative food trends  
- Innovation and social media growth strategy 
- Food for social good: climate change and human rights 
- Getting your business on the radar of the top publishers and influencers 
- Converting your niche to economy 
- Successful crowdfunding and grant funding tips 
- Survival strategy in the highly competitive industry 
Speaker lineup 

Clayton Wells - Head Chef | Automata
Danling Xiao - Founder, Designer, Artist | Mundane Matters
Emma Joyce - Editor | Time Out Sydney
Katherine Sabbath - Cake Creative | Katherine Sabbath
Nikki To - Photographer | Nikki To


Cam Mackellar - Digital Content Specialist, Musician | Village Bells

Who should attend
This event is for anyone who eats, and has a passion. It would be particularly beneficial for professionals who work in/with the food industry, such as branding designers, marketers, photographers, interior designers, chefs, restaurateurs and social entrepreneurs; and food enthusiasts who are interested in entering into the food industry. 
10% of proceeds will be donated to Oxfam Australia. 
Oxfam is determined to change the world by mobilising the power of people against poverty. 

Above image: cake design - Katherine Sabbath; photographer - Nikki To. 

Presented by Mundane Matters, with media support from Time Out Sydney. 

Ticket Conditions

*Booking and transaction fees may apply.