Evolving a Tasty Niche - The Love and Struggle in Creative Food Careers

Evolving a Tasty Niche is in response to the global phenomenon of creative food careers, from food photography, cake design, dining experience, to food art, fueled by the power of social media. It is a world injected with robusting, novel energy everyday. Today’s niche easily becomes tomorrow’s cliché.  

So how do leading creatives innovate consistently to stay on top of the game? What are their growth strategies? What are their fears? How do they learn from failures? We will find out from this panel discussion.

Topics include  

- Taking food business to a new level with creativity
- Understanding and leveraging Sydney's creative food trends  
- Innovation and social media growth strategy 
- Food for social good: climate change and human rights 
- Getting your business on the radar of the top publishers and influencers 
- Converting your niche to economy 
- Successful crowdfunding and grant funding tips 
- Survival strategy in the highly competitive industry 
Speaker line-up 

Clayton Wells - Head Chef | Automata
Danling Xiao - Founder, Designer, Artist | Mundane Matters
Emma Joyce - Editor | Time Out Sydney
Katherine Sabbath - Cake Creative | Katherine Sabbath
Nikki To - Photographer | Nikki To


Cam Mackellar - Digital Content Specialist, Musician | Village Bells

Who should attend
Professionals who work in/with the food industry, such as branding designers, marketers, photographers, interior designers, chefs, restaurateurs and social entrepreneurs; and food enthusiasts who are interested in entering into the food industry. 
10% of proceeds will be donated to Oxfam Australia. 
Oxfam is determined to change the world by mobilising the power of people against poverty. 

Above image: cake design - Katherine Sabbath; photographer - Nikki To. 

Presented by Mundane Matters, with media support from Time Out Sydney. 

Ticket Conditions

*Booking and transaction fees may apply.


The Rocks is essentially the birthplace of modern Sydney. Get a sense of Sydney's past exploring The Rocks' cobbled laneways, cosy cafes and some of the oldest pubs in the country.

Around The Rocks is the best place to see the major projections and interactive installations, including the Sydney Opera House, Sydney Harbour Bridge, Museum of Contemporary Art Australia (MCA) and Cadman’s Cottage. You can become a composer and dance on piano keys, a maestro who makes the Bridge sparkle or changes the colour of the cityscape. See what else is happening in The Rocks

Access and Inclusion

  • Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.
Level 6 Terrace Entrance, 140 George St, The Rocks NSW 2000