Is Data Killing Creativity? Debating the Role of Intuition, Experience & Technology in Creative Practice

Is Data Killing Creativity? Debating the Role of Intuition, Experience & Technology in Creative Practice
When:
09 Jun 2016
17:00 - 20:00
Location:
Museum of Contemporary Art, Australia, Level 6 Terrace Entrance (Circular Quay West Side), Sydney NSW 2000

We are living in a world of big data. We have access to more real-time content and information than ever before. In business, we constantly have to understand what is going on around us, and quickly make decisions that will impact hundreds of people, and millions of dollars.

Adobe is bringing together great minds to explore whether data kills or turbocharges the creative process, and whether there is any role left for great design if everything is measured, tracked and traced. 

We’re asking the brightest and most creative minds:  

  • Whether it’s possible to use data to boost engagement, without destroying the creative spark that actually connects with the audience.
  • What role does design play in building companies? Is design central to the brand and core to the strategy? Can data be used creatively?
  • After the Iron Age and the Industrial Age, we’re fairly and squarely in the Information Age. Is the Imagination Age next? How does data advance business, art, science and society?

Join MC Jane Caro and two teams of industry experts as they debate it out - and register your vote at the end.

More speakers to be announced.

This event is presented by Adobe.

All proceeds will be donated to Tour de Cure.

*Booking and transaction fees may apply