In a digital and distracted age, communication clarity and meaningful conversations are even more challenging.How do we take this to another level?In this...

Creative Sensing: (Extra) Sensory Skills That Transform Business & Brand Conversations

Location:

Museum of Contemporary Art
2000 NSW
Australia

Creative Sensing: (Extra) Sensory Skills That Transform Business & Brand Conversations

Featuring

Barb Jones, CCI

Barb Jones

Insights Consultant, CCI

As founder and chief insights wizard at CCI, Barb is the customer voice for her clients, understanding & translating needs, wants, context into communication and marketing strategy insights. Looking at behaviour patterns and beyond, to the cadence of the actual and explained behaviour …. what stories lie below the experience surface?

Her learning in NLP (neuro-linguistics programming) and in lecturing communication subjects at UTS evolved her interest and curiosity in communication subtlety. Not just that it exists but how to tap it, how to increase it, how to leverage it in individuals, in teams and in corporations. What lessons are to be learned from nature, from cellular level communication, from fractals, from states of entropy and syntropy?

 

Event Details

In a digital and distracted age, communication clarity and meaningful conversations are even more challenging.

How do we take this to another level?

In this two-hour interactive workshop, explore how developing sensory acuity in our staff helps business collaborate and communicate at a higher level (the energy in and beyond words and images).

We may know our own style and even that of our colleagues, our customers, but how do encode it into our conversations? Great communication is a dance of energy with each other and not to each other.

Technology has made multisensory marketing more of a reality and neuromarketing means we can measure the impact of our communication on the brain, so can we develop new neural pathways and rewire our brains to become great(er) communicators?

Who should attend?

  • Creative and marketing professionals
  • Managers and trainers
  • Communication and marketing students
  • If you're interested in improving workplace and brand conversations, helping enterprise connect, collaborate and communicate at a higher level.

The workshop will be led by Barb Jones of Creative Catalyst Insights (CCI), an insights agency. Having facilitated thousands of discussion forums, strategy workshops and in-depth interviews, Barb is fascinated by the stories and behaviour manifest in the spoken and unspoken words, the visible and invisible visual cues.

This event is presented by Creative Catalyst Insights.

 

*Booking and transaction fees may apply

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