The decline of TV viewing figures, the rise of ad blocking technology and the monetisation of social platforms are all contributing to our ever-diminishing...

Change Your Mindset: Creating Content That Connects


Richard Wherrett Studio at the Roslyn Packer Theatre
2000 NSW

Change Your Mindset: Creating Content That Connects


Chris Janz

Chris Janz

CEO, Huffington Post Australia

Chris Janz is the CEO of Huffington Post Australia, a joint venture between The Huffington Post and Fairfax Media. The Huffington Post is a Pulitzer Prize-winning source of breaking news, features and entertainment, as well as a highly engaged community for opinion and conversation. It is the No.1 news site in the US and publishes editions in 14 other countries. More than 214 million unique browsers read the title each month.

Janz has 20 years' experience building market-leading digital media businesses. He was the founding CEO of Allure Media, one of Australia’s largest independent digital publishers, and responsible for launching Business Insider, Gizmodo, Kotaku, Lifehacker, POPSUGAR and ShopStyle in Australia. 

 Janz's previous experience includes senior roles at News Corp and production company Endemol Southern Star. 

Liz Anderson

Liz Anderson

Client Partner, Facebook

As Client Partner for FMCG, Liz helps clients achieve measureable business results on Facebook and Instagram.

Prior to joining Facebook in 2014, Liz worked in Singapore, Melbourne and Sydney for Procter & Gamble working across a range of roles in brand marketing, shopper marketing and trial.

Liz is passionate about the outcomes brands can achieve by using Facebook and Instagram. She specialises in bespoke, industry-specific solutions, and educating brands on how they can use the platforms to connect with and influence customers. Liz is an expert in helping brands tell their story on Facebook and Instagram and helping clients unlock the capabilities of both platforms to drive real results. 


Adam Ballesty

Adam Ballesty

Marketing and Innovation Director, Diageo Australia

Adam is one of Australia’s most high profile consumer marketers. He joined Diageo in 2012, initially looking after vodka, gin and emerging brands, before being promoted to lead marketing across the company’s suite of iconic alcohol brands. Adam has also been in senior marketing roles at Pacific brands, Skins and Brown-Forman Australia

Linda Tran

Strategy Director, Leo Burnett Sydney

Linda Tran is the Strategy Director at Leo Burnett Sydney. She specialises in connection planning and collaborates with creative, media, PR and social experts to create engaging and relevant ways of connecting stories to people. 

Linda has previously worked in senior roles at media agencies and publishers – most recently at News Corp Australia, driving content partnerships with brands. With 9+ years of diverse experience across the advertising spectrum, she’s passionate about building content-led ideas that live at the intersection of media, technology and creativity.

Kieran Ots

Kieran Ots

Creative Director

Kieran is a Creative Director at Leo Burnett Sydney. He focuses on and is responsible for the creative development of digital projects, working closely with and mentoring creative teams, designers, developers and producers.

He’s one of Australia’s most experienced and awarded digital creatives, with close to twenty years experience in the field. During this time he has been responsible for many award winning campaigns and projects created for a wide range of clients, including the S-Drive safe driving application for Samsung; the Photochains photography platform for Canon; the Emlings Happy Meal application for McDonald’s, and Run That Town, a data-driven game created for the Australian Bureau of Statistics.

His work has ranged from integrated campaigns, interactive experiences, large website and social platforms to apps, games, unique user experiences, virtual reality and content. He’s passionate about ideas that people want to spend time with, finding new ways to get to those ideas, and being as interested and excited by people and behaviour, as much as technology.

Event Details

The decline of TV viewing figures, the rise of ad blocking technology and the monetisation of social platforms are all contributing to our ever-diminishing attention spans.

In this interactive panel discussion hosted by Leo Burnett Sydney, explore how creative practitioners must cultivate a content mindset in order to stay relevant and infiltrate culture.

With guest speakers Adam Ballesty, Head of Innovation and Marketing at Diageo, Chris Janz, CEO of The Huffington Post Australia, Liz Anderson, Client Partner at Facebook joining Leo's Strategy Director Linda Tran and Creative Director Kieran Ots, the discussion will feature a multi-disciplinary approach to how this problem can be tackled and case studies that highlight how changing your creative and strategic approach results in effective content that cuts through the noise.

Whether you're a creative, a producer, strategist or publisher - everyone must rethink their approach in order to keep up with the changing demands and behaviours of people online and increasingly mobile.

Complimentary drinks and canapés will be served at 6pm, with the panel discussion to start at 6.30pm.

This event is presented by Leo Burnett Sydney


*Booking and transaction fees may apply

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