The decline of TV viewing figures, the rise of ad blocking technology and the monetisation of social platforms are all contributing to our ever-diminishing...
Change Your Mindset: Creating Content That Connects
Richard Wherrett Studio at the Roslyn Packer Theatre
The decline of TV viewing figures, the rise of ad blocking technology and the monetisation of social platforms are all contributing to our ever-diminishing attention spans.
In this interactive panel discussion hosted by Leo Burnett Sydney, explore how creative practitioners must cultivate a content mindset in order to stay relevant and infiltrate culture.
With guest speakers Adam Ballesty, Head of Innovation and Marketing at Diageo, Chris Janz, CEO of The Huffington Post Australia, Liz Anderson, Client Partner at Facebook joining Leo's Strategy Director Linda Tran and Creative Director Kieran Ots, the discussion will feature a multi-disciplinary approach to how this problem can be tackled and case studies that highlight how changing your creative and strategic approach results in effective content that cuts through the noise.
Whether you're a creative, a producer, strategist or publisher - everyone must rethink their approach in order to keep up with the changing demands and behaviours of people online and increasingly mobile.
Complimentary drinks and canapés will be served at 6pm, with the panel discussion to start at 6.30pm.
This event is presented by Leo Burnett Sydney
*Booking and transaction fees may apply