You’ve heard it all before. The collected wisdom of how to run your creative business. You’ve been there, done that. Read the book. Attended...

Best Practice, Schmactice: What creative business owners can do when the text book fails


Level 6 Terrace Entrance
2000 NSW

Vivid Ideas Exchange, Museum of Contemporary Art, Australia

Event Details

You’ve heard it all before. The collected wisdom of how to run your creative business. You’ve been there, done that. Read the book. Attended the seminar. Swallowed the perceived wisdom. 

Then how come your small business has remained stubbornly small? Weren’t you going to be the next Big Thing by last month? How come there's no money in the bank? Heck you're shipping creative units like you've never shipped 'em before. Why does it cost you more to do that job than you're being paid? The client said they'd be a stack more work next month if you could just ... 

And where, oh, where did your creative joy go? You used to love this stuff when you started.

Here’s the thing: there’s a gap between business theory and business reality. Best practice, schmactice! This business stuff is hard and this creative business stuff is even harder. The self-help seminars and business text books never warned you there'd be days like that. It was all rose petals, gold nuggets and creative satisfaction.

Well not this time. In this session, you’ll hear from three people who know the best practice but have confronted the schmactice. We are ready to unpack what really happens in a creative business.

Tony Shannon and David Sharpe are business advisors specialising in the creative industries. Between them, they’ve worked with more than 200 creative industry businesses up close and deep. They've even run the odd creative business. Sometimes successfully, sometimes woefully and embarrassingly badly. They’re joined by Suzanne Boccalatte, design maven and creative thought leader, who runs a successful design agency and has walked the walk. Now hear them talk the walk.

They’ll walk and talk you through the theory vs reality of running a creative business. The plan is to make it lively and, if everything goes according to the plan, interactive. What it will certainly be full of, is real life stories from the creative business trenches.

Suzanne, David and Tony want you to leave knowing not what the text books tell you do, but what you can do to make a go of your creative business adventure (and find the joy again).  

Who should attend: sole traders, entrepreneurs, business people in the creative industries. Plus anyone who’s interested in the ways creativity and business collide.

Why you should attend: to get a real world version of running a business in the creative industries. Or just to feel like you're not quite so alone.  

Access and Inclusion

  • Wheelchair accessible - Access to the venue is suitable for wheelchairs (toilets, ramps/lifts etc.) and designated wheelchair spaces are available.
  • Hearing loop - A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids. The hearing loop provides a magnetic, wireless signal that is picked up by the hearing aid when it is set to 'T' (Telecoil) setting. Many venues have an induction hearing loop system. Check if your venue has this system.