We all know of a highly talented individual (or you are one), whose creative venture has failed to receive funding or has commercially failed all together.So...

Alchemy Of Creative Commercialisation: Learning from Success Stories  


Museum of Contemporary Art
2000 NSW

Alchemy Of Creative Commercialisation  


Michelle Duval

Michelle is most passionate about supporting those who co-create our future cultural norms. With this at heart, Michelle’s personal specialty as a coach is working with entrepreneurs, inventors, thought leaders and creative artists such as writers, producers, and actors.

As a researcher she has led a world first study into the attitudes and motivations of Australia's most successful entrepreneurs and business owners.

As a pioneer into new forms of learning, Michelle helped found the field of professional coaching in Australia in 1997 and became a leading voice forging developmental and transformational coaching worldwide.

She has co-authored two international handbooks on coaching, is featured in 10 books and sought out by media as a leading voice in the field. She has coached thousands of individuals locally and internationally.

Birthed out of her own personal experience with an aggressive life threatening brain disease, Michelle's personal cause and mission is working with otherwise 'incurable' diseases by developing advanced coaching methodologies and the latest discoveries in neuroscience to facilitate well-being and even complete recovery.

Creel Price

From scaling some of the highest mountains in the world, to working with Richard Branson on the future of philanthropy, exiting his business for over $100m and captaining Australia in the World Elephant Polo Championships, Creel Price is the high-octane adventurer at the forefront of what he now calls The Entreprenaissance.

Creel had launched eight businesses before he left school and a further two at university. At age 25 he then co-founded Blueprint Management Group with just five thousand dollars from his own pocket which he grew to 1,000 staff and sold a decade later for $109 million. 

Since then, Creel has dedicated his time to fostering entrepreneurship on a global scale through his startup generator Investible and founding the Club Kidpreneur Foundation, a not-for-profit social enterprise developing entrepreneurial skills in primary-aged children. Since 2011 Creel has trained South African entrepreneurs at the Branson Centre of Entrepreneurship using his Decisionship methodology and was Founding Director of Global Ethics Australia, which has funded over $5 million worth of Play Pumps in Africa from sales of One Water worldwide. He is author of best selling business book The One Thing to Win at the Game of Business and is an in-demand keynote speaker globally.

Creel’s work has stretched from the Papua New Guinea highlands to the Melbourne prison system to tomato farming cooperatives in Zimbabwe and the UN’s Global Accelerator in New York. It is his dedication to using the power of business for good that lead Sir Richard Branson to describe Creel as “the living, breathing definition of an entrepreneur” in his book Screw Business as Usual.

Adam Ross

Adam Ross is the highly creative and often revolutionary Head Of Co-Creation at Mindshare, a team he set up together with Sam Turley 5 years ago. Co-Creation is a specialist team at Mindshare that focuses solely on the 10% of the innovation model, in order to deliver ideas that transform brands and businesses.  Adam and his team work with the worlds largest brands such as Nike, Unilever, Kellogg’s, Land Rover, Jaguar, American Express and Diageo to name a few. 

Event Details

We all know of a highly talented individual (or you are one), whose creative venture has failed to receive funding or has commercially failed all together.

So, what then is the difference in focus of a creative artist, inventor or entrepreneur whose creative venture goes on to achieve commercial success and personal fulfillment?

This thought-provoking and self-examining session led by Personal Coach Michelle Duval with entrepreneurial visionary Creel Price and renowned Head of Co-Creation at MindShare, Adam Ross, will illuminate the core personal attitudes and focus of creative individuals and collaborative teams that have achieved both personal fulfillment and commercial success.

From her 19 years of intimate work with creative artists such as actors, writers, producers, inventors, thought leaders and entrepreneurs, Michelle will share case studies and reveal world-first quantitative research from some of Australia’s most successful ventures including those who have started, scaled and sold their business for between $6 million and $1.3 billion.

Creel will share some of his experiences from co-founding a business with just $5,000 to scale and exit the business 11 years later for $109 million and also his learnings from teaching entrepreneurs over the last 8 years.

Adam will share some of his personal journey and learnings from leading a very unique team to create the 10% of truly innovative ideas that transform some of the world’s largest brands, such as Nike, Kellogs, American Express, Unilever and many others.

This event is presented by Fingerprint4Success


*Booking and transaction fees may apply

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