Alchemy Of Creative Commercialisation: Learning from Success Stories  

Michelle is most passionate about supporting those who co-create our future cultural norms. With this at heart, Michelle’s personal specialty as a coach is working with entrepreneurs, inventors, thought leaders and creative artists such as writers, producers, and actors.

As a researcher she has led a world first study into the attitudes and motivations of Australia's most successful entrepreneurs and business owners.

As a pioneer into new forms of learning, Michelle helped found the field of professional coaching in Australia in 1997 and became a leading voice forging developmental and transformational coaching worldwide.

She has co-authored two international handbooks on coaching, is featured in 10 books and sought out by media as a leading voice in the field. She has coached thousands of individuals locally and internationally.

Birthed out of her own personal experience with an aggressive life threatening brain disease, Michelle's personal cause and mission is working with otherwise 'incurable' diseases by developing advanced coaching methodologies and the latest discoveries in neuroscience to facilitate well-being and even complete recovery.

From scaling some of the highest mountains in the world, to working with Richard Branson on the future of philanthropy, exiting his business for over $100m and captaining Australia in the World Elephant Polo Championships, Creel Price is the high-octane adventurer at the forefront of what he now calls The Entreprenaissance.

Creel had launched eight businesses before he left school and a further two at university. At age 25 he then co-founded Blueprint Management Group with just five thousand dollars from his own pocket which he grew to 1,000 staff and sold a decade later for $109 million. 

Since then, Creel has dedicated his time to fostering entrepreneurship on a global scale through his startup generator Investible and founding the Club Kidpreneur Foundation, a not-for-profit social enterprise developing entrepreneurial skills in primary-aged children. Since 2011 Creel has trained South African entrepreneurs at the Branson Centre of Entrepreneurship using his Decisionship methodology and was Founding Director of Global Ethics Australia, which has funded over $5 million worth of Play Pumps in Africa from sales of One Water worldwide. He is author of best selling business book The One Thing to Win at the Game of Business and is an in-demand keynote speaker globally.

Creel’s work has stretched from the Papua New Guinea highlands to the Melbourne prison system to tomato farming cooperatives in Zimbabwe and the UN’s Global Accelerator in New York. It is his dedication to using the power of business for good that lead Sir Richard Branson to describe Creel as “the living, breathing definition of an entrepreneur” in his book Screw Business as Usual.

Adam Ross is the highly creative and often revolutionary Head Of Co-Creation at Mindshare, a team he set up together with Sam Turley 5 years ago. Co-Creation is a specialist team at Mindshare that focuses solely on the 10% of the innovation model, in order to deliver ideas that transform brands and businesses.  Adam and his team work with the worlds largest brands such as Nike, Unilever, Kellogg’s, Land Rover, Jaguar, American Express and Diageo to name a few.