The ABC Guide to How To Build a Hit Podcast

Angela Stengel is the Head of the ABC's newly formed Content Ideas Lab, a team responsible for exploring fresh content ideas that connect with new audiences. As digital lead for ABC Radio, Angela aligned content and product teams to a common goal of the launch of the ABC listen app with the podcasts Ladies, We Need To Talk and How Do You Sleep at Night. Applying human-centred design techniques to content projects has been part of Angela's work at ABC for some years, a highlight being using a "Jobs To Be Done" approach to set up ABC's first digital only podcast commissioning which led to top rating podcasts Science Vs, Rum Rebels & Ratbags and Confession Booth. Angela joined the ABC in 2008 working for ABC Innovation and went on to ABC Radio working at Classic FM. Previously Angela has worked in editorial and digital roles in arts, media and education.

Jocelin Abbey is head of Marketing for the ABC, working across the breadth of products, content and services. A passionate consumer of media, Jocelin spends most of her spare time binge watching content, listening to podcasts or radio, and checks ABC News at least six times a day. In amongst that, she leads a team of equally passionate and gifted marketers, who together with the ABC content and distribution teams, take to market award-winning Australian content. Jocelin has had over 15 years of experience working in similar roles across a broad range of media, arts and entertainment companies, such as Yahoo7, Nova Entertainment, Secret Sounds Group and Universal Music.

Kellie Riordan is the manager of ABC Audio Studios, a podcast production house responsible for some of Australia’s most popular podcasts including The Pineapple Project, Conversations, Short & Curly, The Real Thing, Ladies, We Need To Talk and How Do You Sleep At Night? Kellie was a visiting fellow at the Reuters Institute for Journalism at Oxford University in 2014, where she published a widely-regarded paper on editorial standards in the digital age. She holds a Bachelor of Business degree (journalism major) from the Queensland University of Technology (QUT) and a Diploma of Management. Kellie’s been both a journalist and content director for several radio stations with both the ABC and other media organisations.

Author and host of the ABC podcast Ladies, We Need to Talk, Yumi Stynes is a second-generation Japanese-Australian who’s worked in the media for almost two decades. She’s known for her honesty, warmth and ability to laugh at herself. Like many women, Yumi is juggling — she does a daily radio show, works on several writing projects (including her recently released Zero F*cks cookbook), and regularly runs 10km for a laugh — all while raising four children. But when she heard about Ladies We Need To Talk she knew it was something she had to do.