02 Jun 2015
11:00 - 13:00
Vivid Ideas Exchange, Museum of Contemporary Art, Australia, Level 6 Terrace Entrance (Circular Quay West Side), Sydney NSW 2000.

The emergence of Augmented Reality (AR) has had an impact on nearly every industry and is gaining traction among consumers – look no further than IKEA’s interactive catalog, Heinz’s AR recipe booklet or Amazon’s integration of the Flow AR technology into its shopping app. Now, imagine being able to use this technology on your smartphone, tablet or wearable device to scan and identify any 3-D object, like plants, furniture, or even car makes and models – how much simpler would that be?

Image recognition technologies will soon be the “eye-powered instant search,” detecting an object’s features and pulling up info from an ever-expanding database, allowing us to consume information in an incredibly efficient way. By using AR and image recognition technologies products become media channels that engage with consumers at the right time with the right content with results that can be quantified and measured.

Brands like Pepsi, Coca-Cola and Nestlé are already using these technologies to connect physical products and marketing touch points with digital content and interactive experiences. The most successful campaigns have achieved over 2 million interactions with dwell times that far exceed any other digital medium.

In this session CEO & Co-founder of Blippar, Ambarish Mitra and other guests will explore how Augmented Reality and object/image recognition is becoming the new media and enables context to be king.

Presented by Blippar