Authentic Design: Get Real, Buy Real, Supply Real

Authentic Design: Get Real, Buy Real, Supply Real
05 Jun 2016
14:00 - 17:00
901 Bourke St, Waterloo NSW 2017

How would you feel if your work was copied? What can design fans do to support an original design industry? Is Australia the "wild west" of design copies? How do we get real?

New Zealand based designer David Trubridge speaks to Anne-Maree Sargeant, Director of the Authentic Design Alliance. This will be a frank and positive discussion about authentic design, the avenues open to designers for protection of their IP, presented with recent case studies. More guest speakers to be announced.

Experimentating in his Perth workshop in the 1990’s, designer-maker David Trubridge stumbled on a repeat geometry that when assembled, formed an illuminated sculpture that became the now iconic Coral light - sold globally in over 40 countries.

Many of David’s lighting designs have subsequently been copied and sold in Australia through replica retailers, national chain stores and online sellers - often using David’s original photography and marketing description to sell fake versions of his original designs. 

Citing Australia to be the ‘wild west of design copies’ - David, supported by an IP legal team, has won the battle against fake / unuthorised copies of his lighting designs - the copies now illegal in Australia.

Following this discussion, a design performance will take place in the yard - we will celebrate authentic design and the audience will be invited to take part and show their feelings about copiers and fakes.

This event is presented by the Authentic Design Alliance as part of Factory Design District

*Booking and transaction fees may apply