Marketing In The Age Of The Mobile

Jason Juma-Ross is Facebook's Australian Head of Technology, Entertainment & Comms. He focuses on commercialization of Facebook's family of apps & services. He has deep, hands on experience in digital and mobile gained over 20 years work in the industry within enterprise, start-up and public sector organizations.

Jason's work has taken him to North America, Europe and the Asia-Pacific region where he now focuses on communications, technology, media sectors. His has worked closely with leading telecos, consumer technology, media, music, and gaming companies. His core specialisation is digital growth and innovation, and he has a particular interest in data and analytically-driven businesses.

A passionate entrepreneur and innovator, Jason has been involved in the development of start-ups, mergers & acquisitions, and built several new consulting businesses.

Newly appointed as GroupM’s Head of Mobile. GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence as well the programmatic digital platform Xaxis.

Previously Yahoo7’s Head of Mobile strategy & Advertising, as well as the Mobile Industry Group’s co-chair, Venessa Hunt is one of Australia’s most experienced mobile strategists working within the media landscape. She has also worked in senior roles at Ninemsn, Mobile Embrace and Exponential.

After 15 years of hosting some of the biggest TV and radio shows in the country, Jules Lund has now taken the audacious step of founding his own tech company, TRIBE.

Launched in Nov 2014, TRIBE is a digital marketplace that connects social media influencers with leading brands to transform word of mouth recommendations. Celebrity and everyday influencers who’ve built audiences around a particular passion or expertise, can now submit and get paid for posts featuring products they already use and love.

In 2013, Jules quickly became obsessed with social media as he led ‘The Fifi & Jules’ Facebook Page to become the most engaged brand-page in the entire country.

Jules’ social insights have since made him a unique asset, being invited around the country to present to Australia’s biggest agencies on the power of Social Influencer Marketing.

Caroline Casey joined Yahoo7 as Director of Product and Audience in February 2014. Responsible for growing the Yahoo7 audience as well as the development and enrichment of its consumer products, Caroline is the driving force behind ensuring Yahoo7 provides a seamless user experience across its product suite, operating as a daily habit for millions of Australians.

Caroline’s extensive background in digital development, content production and management has seen Yahoo7’s digital assets go from strength to strength. Her remit includes the on demand TV service PLUS7, Tumblr, Yahoo7 Mail, 7News, 7Sport, Entertainment, Lifestyle sites and the Yahoo7 frontpage. 

Caroline has held a number of senior management roles, and has worked across Australia, Hong Kong and the United Kingdom for some of the world’s biggest media brands including A+E Networks UK, CNN International, Turner Broadcasting and Fairfax Media. Caroline previously oversaw digital strategy and product development for A+E Networks across Europe, managed Turner Broadcasting’s gaming and social media joint venture in Asia and digital development for Turner Broadcasting’s suite of digital entertainment brands across Europe, the Middle East and Africa. 

Caroline holds a Bachelor of Business from RMIT and a Graduate Diploma in Media and Communications from Deakin University.

Adam Jacobs is the co-founder and Managing Director of online retailer THE ICONIC, and has the privilege of leading a world class team in defining the future of Australian fashion retail.

As Commercial Director at Unlockd James is responsible for driving commercial and sales strategy across the group, which promises to forever change the way people use and pay for their smartphone. He has a particular focus on driving original applications for the company’s IP and technology. 

With over 15 years experience in senior digital, sales leadership & media agency roles both in Australia and the UK, James is passionate about leveraging technology to unlock new and sustainable digital business models.

Prior to joining Unlockd, James was Head of Digital Sales & Operations at ASX listed Southern Cross Austereo with end to end responsibility for commercialising the company's digital assets. During his time with SCA, James led the successful development and rollout of Australia’s first programmatic audio exchange (a2x) in partnership with Triton Digital.