Unfocussed: Looking Past Your Assumptions to Find New Creative Possibilities

Photographer, Director, chief instigator of creative endeavours - Christopher Ireland thrives on deconstructing the fictitious walls of imaginations and creative processes.

Working fluidly between the artistic and commercial photographic industries, as a member of one of Australia’s leading photographic hubs, The POOL COLLECTIVE, Ireland has honed a meticulous sensibility towards the creative process.

Ireland’s duality as a photographer and director marked him as the obvious choice to direct, lead and mentor Canon’s The Lab - a project now synonymous with profound ideas of creativity. 

Tamara Dean is an Australian photo media artist whose practice explores the relationship between humans and the natural world.

In 2014 she was the winner of the New York Photo Awards, Fine Art Series, and in 2013 she won the $10,000 High Commendation prize in the Moran Contemporary Photographic Awards. She is also a winner of the Olive Cotton Award (2011) and Sydney Life: Art & About (2009). Her works have exhibited in solo and group exhibitions around the world.

Dean is represented by Martin Browne Contemporary, Sydney.

www.tamaradean.com.au

Born and raised in Germany, Simon studied Communication Design in Düsseldorf, and began a career as art director and designer of perfume packaging in Hamburg and Amsterdam. 

Shortly after making his home in Sydney in early 2012, Simon began to pursue his passion for photography, mainly shooting portraits of people. It was then that he started to develop a unique angle by experimenting with 3D anaglyph photography, which gives his photographs a hidden depth.

While continuing to reshape and refine the 3D technique in a playful way, he started to work on abstract stills and conceptual creations.  A selection of his folio can be seen here: 

Jess Scully is a curator, policy thinker, festival director and media producer who is passionate about using creativity to inspire social change: she seeks to curate projects that inspire curiosity, spark conversation and explore opportunities for the arts and creativity to deliver impact in communities and add value to the broader economy. Jess is the curator of Vivid Ideas: an annual event connecting creative practitioners and businesses with global leaders, to support professional development and expand market opportunities for the sector. Spanning industries from art and architecture to gaming and filmmaking: the Vivid Ideas program now brings together close to 80,000 participants and has been recognised by the Guardian as one of the top ten ideas festivals in the world.

Jess is one of the curators of TEDxSydney: since 2013 she has collaborated with a talented team of volunteers to help deliver one of the most sophisticated talks events in the world. As a public art consultant, Jess is delivering permanent public art and temporary projects for Green Square Library and Plaza. She is also public art curator for 60 Martin Place and Barrack Place, and public realm activations at Quay Quarter Sydney. In the past, Jess served as policy advisor to the NSW Minister of the Arts, directed the Qantas Spirit of Youth Awards (SOYA), and edited magazines including Empty, Yen and SummerWinter.

www.jessscully.com

Danny Eastwood is a renowned photographer and member of The POOL COLLECTIVE. His professional body of work broadly covers the fields of advertising, lifestyle, still life and portraiture. He is dedicated to exceeding the expectations of his clients and brings a high level of professionalism, creativity and technical expertise to all jobs.

He works regularly with Australia’s leading Advertising Agencies, including Saatchi & Saatchi, Publicis Mojo, DDB, Leo Burnett, Clemenger BBDO and Ogilvy.

His work has been recognised internationally by the New York Advertising Festival and Luerzer’s Archive. In Australia is work has been accepted at AWARD, The Work, Projections and the Outdoor Advertising Awards.