Yasmin is the leader of the Sydney arm of SheSays. Since 2010 SheSays has organised close to 30 events for men and women in the creative industries as well as offering a free mentoring program called Who's Your Momma?
In 2014 she co-founded The Working Model, an initiative that aims to keep talented people in the creative industries.
She is a thought leader on the topic of gender diversity within the creative industries and her perspective on gender equality issues is regularly sought after. Her focus is how to move discussions into a productive space that faciliates change.
She is also an award-winning copywriter with over ten years experience.