Sydney born and bred, Simon is a graduate of University Technology Sydney and founder of Emotive, which launched in the Australian market 12 months ago. Since launching, Emotive has delivered on its promise to inject emotion into content creation and guaranteeing that this content will be consumed by the right audience. Emotive is leading the content marketing revolution with their ability to own every step of the process from creation through to amplification.
A Chief Executive Officer at public company level, he has extensive experience in digital, branded content, mobile, radio, marketing, commercial and business leadership gained over 16 years in media and marketing. Prior to launching Emotive, his recent positions include the CEO of MCM Entertainment and Managing Director of Brand New Media.
Simon has a long history of leading content marketing activations including the much talked about ‘Gaga Live at Sydney Monster Hall’ presented by Vodafone. He is also highly credentialed in the online video space and was instrumental in launching Vevo in Australia in 2011.
Simon is a passionate business leader with a disciplined approach to quantifiable results alongside a strong desire to inspire and excite the best people. He has been recognized by the industry on numerous occasions including being named in the Ad News Top 40 under 40, The Australian Music Directory Power 50, and the Media Week Top 25 People in Media.