Sarah Roocroft

Wired for Wonder Co-Founder, Creative Director and Producer

With a passion for innovation and an insatiable curiosity about life, Sarah is a creative curator and an energetic entrepreneur — responsible for igniting awe, wonder, conversation and connection amongst more than 1,700 Australian professionals each year.

After a bout of anxiety and a suspected mini stroke, Sarah discovered meditation and mindfulness, and has been experimenting with ways to tap her brain’s capacity and capability for wellness and productivity since. Sarah has worked at Commonwealth Bank for over seven years, during which she dreamt up the vision for Wired for Wonder, and successfully pitched and secured Commonwealth Bank’s support.

Sarah is also founder of two brands inspired by her incredible girls, has a Bachelor of Business from Monash University and is a qualifieded neuro-linguistic programming practitioner, design thinker, Dunstan Baby Language educator and hypnotherapist.

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