Head of Owned Digital Media, Mindshare
Phil has worked in digital media for 8 years in both the UK and Australia, and is currently Mindshare’s Head of Owned Media. He started his career with a strong passion for search and web development and now specialises in SEO, content strategy and digital integration.
Phil’s team vision is to be the McKinsey & Co of media. They believe that Owned Media is still a greatly misunderstood channel that needs more attention.
Phil possesses experience in SEO, Affiliate Marketing, Content Strategy & Conversion Rate Optimisation. He has worked across a wide array of global brands, including Ford, Jaguar/Land Rover, Westfield, Optus, Unilever and Canon throughout the UK, Australian and Asian markets.
Outside of work, Phil is entrepreneurial, participating in industry events, blogging and getting lost in Australia.