As an award-winning expert on the creative industries, Monica began her creative life as a freelance journalist and filmmaker before starting a film production company in the early '90s. Her experience highlighted how desperately unprepared creative people can be for a life of entrepreneurship and Monica decided to use her expertise to help other creative practitioners develop and improve their business skills.
Monica works with individual practitioners and organisations as a business advisor, strategic consultant and workshop facilitator. Monica authored the Australian version of Freelancing for Dummies, is a regular guest lecturer at institutions including AFTRS, NIDA, NAVA and Ausdance, was appointed the first NSW creative industries business advisor through SmallBizConnect in 2013, completed a Master's Degree in Screen Business at AFTRS in 2014, and in 2015 was named as one of the Westpac 100 Women of Influence for her work in the creative industries.
In 2016, her award-winning company Creative Plus Business Group joined the City of Sydney Creative Spaces project, and in 2017 joined the NSW Government's Business Connect program as creative industries specialist business advisor.