Monica Davidson is an award-winning expert on the creative industries, who began her creative life as a freelance journalist and filmmaker before starting a production company in the early '90s. Her experience highlighted how unprepared creative people can be for a life of entrepreneurship. Monica began using her expertise to help other creative practitioners develop and improve their business skills, and she now works with individual practitioners and larger arts organisations as a business advisor, strategic consultant and workshop facilitator. She focuses on goal setting, business and strategic planning, financial literacy and understanding markets.
Monica is a regular guest lecturer at AFTRS and NIDA, and she is the Australia author of Freelancing for Dummies. In 2013, Monica was appointed as the first NSW Creative Industries Business Advisor through SmallBizConnect, and in 2014 completed her Masters Degree in Screen Business at AFTRS. In 2015, Monica was named as one of the Westpac 100 Women of Influence for her work in the creative industries. Her award-winning company Creative Plus Business Group is part of the City of Sydney Creative Spaces project, and in 2017 the company joined the NSW Department of Industry Business Connect program as creative industries business specialists for the state.