Michaela is the head of strategy for award-winning independent creative communications agency, The Royals.
She is a graduate of Sydney College of Art with a degree in Electronic and Temporal Art and has spent over a decade working on the commercial side of creativity within advertising agencies. She has worked in both the strategy and the creative departments of the business and finds herself in a daily conflict between right and left brain thinking. Precisely where the good stuff happens.
Her obsessions include getting to know communities on the cultural fringes, challenging consumer biases and creativity as a catalyst for behaviour change.