Matt Michael

Managing Director, The Monkeys

While completing his Bachelor of Commerce at the University of New South Wales, Matt worked in marketing for Heineken as they expanded their operations in Australia. The experience whet his appetite for marketing and business growth strategies.

After starting at IBM Australia, he was quickly offered roles in corporate and brand strategy at IBM Asia Pacific, tasked with developing the advertising and media activity. He was then asked to run brand, advertising and media for all emerging markets. This role covered operations in over 16 markets such as China, India and Brazil, management of a 40-person team and a budget in excess of US$100M. During this time he helped develop the IBM Smarter Planet strategy and activity that would make it the second most valued brand globally.

Joining The Monkeys in 2011, Matt now serves as the Managing Director. He works across both planning and content management, working extensively with Telstra and Qantas, and is also heavily involved in campaigns for MLA, IGA, The University of Sydney, and Intel.

Whilst still relatively young, The Monkeys has captured the imagination of Australian advertising, and were named Mumbrella Agency of the Year for 2015 and won the 2015 Ad Campaign of the Year for the MLA Australia Day Campaign. They have also won 2015 Agency of the Year for Creative Brief, AdNews and B&T amongst other industry accolades.

 

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