Madeleine Grummet

Founder & CEO at Girledworld

Madeleine is a serial entrepreneur, gender advocate, keynote speaker and innovation specialist with Telstra Labs, who harnesses ‘out of the box’ thinking, old fashioned common sense and rabid diversity to solve complex business issues, design solutions and build purpose-led startups, communities and cultures.

Co-founder and CEO of Edtech startup girledworld, founder Do Re Me Creative, founder Wise Women Project and with 15+ years in media and SME omnichannel strategic communications (Journalism Cadetship Herald-Sun), Madeleine holds a BA (Hons) Monash University, Master of Social Investment & Philanthropy Swinburne University (Equity Trustees), IDEO Design Thinking Certification, Inventium Innovation Certification, and recently completed a Master of Entrepreneurship at the University of Melbourne's Wade Institute upskilling in business model development, lean startup, agile and design thinking.

Madeleine’s early career was spent in journalism, digital media and PR (News Corp, Herald-Sun, Nine Network, ACP) before she founded creative agency Do Re Me Creative to spark ideas, revive brands and engage audiences with human-centered design.

Passionate about the sharing economy, closing the STEMder gap, shaking status quo and the commercialisation of innovation, Madeleine plays across many parts of the Australian startup ecosystem, providing business mentorship to startup founders at the Foundation For Young Australians Young Social Pioneers, 3DayStartup, muru-D, University of Melbourne, YGAP and Everwise (Atlassian & Zendesk).

Committed to diversity drivers, female leadership cultivation and enterprise skill building, Madeleine co-founded girledworld to feed the STEM and leadership pipeline, bridge the gap between education, industry and government, and bring up the next generation of female leaders, entrepreneurs and STEM champions.

Since launching in November 2016 girledworld has been featured in news media across the world, has connected thousands of secondary school girls with industry mentors and leadership role models, and this year will deliver a WOW World of Work Summit at RMIT (June 2018) supported by the Victorian State Government, and featuring STEM industry speakers from across the globe.

Madeleine holds board directorships for the Human Rights Arts and Film Festival, Cool Australia Education and is a member of the NewCo Melbourne Advisory Council.

Attributable quotes – Madeleine Grummet:
“I believe in the power of storytelling and its capacity to ignite change, and that we need more humanity, innovation, collaboration and diversification to shake up status quo, shift the leadership paradigm and mine the human-centric stuff that really matters.
“In a time of disruption, the world’s most wicked, audacious and hairy problems can only be solved by people who put hard human values at the heart of their pursuits, and who work together to incessantly drive collective change for humanity as a whole.”

“Dream then do.”