Luke is the Executive Creative Director for MJW in Sydney – part of the Japanese global Hakuhodo marketing network.
Since moving to Adland he’s blown up a car for road safety, started pub conversations for Monteith's beer, and set a Guinness World Record for Virgin Money. He’s managed creative departments for agencies and networks such as Saatchi & Saatchi, Clemenger BBDO and Belgiovane Williams Mackay.
Is Data Killing Creativity? Debating the Role of Intuition, Experience & Technology in Creative Practice
We are living in a world of big data. We have access to more real-time content and information than ever before. In business, we constantly have to understand...